Advertising Course - Certificate | Diploma | Advanced Diploma - Distance

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  • Objectives
    The ICI advertising program designed in conjunction with industry leaders helps you learn the skills you need to succeed in advertising quickly and conveniently.
  • Entry requirements
    There are NO previous work or education requirements for entry into any course level. Students may enrol directly into the diploma or advanced diploma levels without completing lower ranked qualifications. Graduates can expect higher course levels to result in higher potential salary, positions and skill capabilities.
  • Academic Title
    Advertising Course - Certificate | Diploma | Advanced Diploma
  • Course description
    First Part: Advertising

    General Concepts of Advertising


          Advertising Strategies

          Primary and Selective Advertising

          Institutional Advertising

          Relationship of Objectives of Marketing and Advertising

          The Advertising Budget

           Methods of Financing the Advertising Budget

          The Creative Process - Unique Selling Proposition (USP)

          The Media



          The Campaign Concept

          The Creative Process in Television

          Production for TV

          Evaluation of the TV Commercial

          The Creation in the other Media

          Media Strategy

          Techniques of Media Planning

           The Digital Technology and the Future of the Media

    The Advertising Agency


          History and Evolution

          Agency Service Organization


        * Fees and Discounts

    The Creative Process in Advertising


          The Creative Attitude

          Creative Characteristics



          Conditions for the Creative Process

          Generation of Ideas

    Memory Mechanisms In Advertising


          What is Memory?


          Immediate memory

          Photographic memory (Eidetic)

          Short Term Memory

          Long Term Memory



          Categories of Memory




          Those "Scripts"

          Repetition and Messages Recall

     Second Part: Selling

    Sales Promotion





          Working with distributors / middlemen

          Contributing to the organization and operations

          Promotion in Point of Purchase (P.O.P.)

          Stimulating Middlemen Traffic



          Cooperative Advertising Training Middlemen's Salespersons

          Incentivating Middlemen's Salespersons

          Stimulating Consumers / Users




    Personal Sales


          The Evolution of the Salesperson

          Compensation of the Salesperson

          The process of the Sale

          Creative sale - Reasons that drive buying

          AIDA: Attention, Interest, Desire, Action



          How to develop a list of potential clients


          Securing the interview

          Effective interview

          Objections, how to rebut them, Closing the Sale

          Selection and Training of Salespersons

     Third Part: Distribution And Channels Of Distribution

          The Distributed Goods

          The Function Of Distribution

          Channels Of Distribution And Their Interrelation

          The Self-Service outlet

          Classifications Of Middlemen

          Policies And Strategies Of Distribution

          Zoning (Sales Territories) / Example Of Zoning

          How Will You Benefit?     

        * Fast track your career in advertising
        * Learn the inside secrets of how to become a advertising pro in months not years!
        * Study a advertising course that was designed in conjunction with advertising industry leaders
        * Free up valuable time, don't waste time and money travelling to classes
        * Study at your own pace whenever and wherever you are
        * Have access to a tutor who works in the industry you are training for
        * Easy interest free payment plans from as low as £25 per week

    Start reaping the benefits by enrolling today!
    Career Prospects

    Start an exciting career in a field which influences consumer behaviour worldwide. Why complete an advertising training program? With the right credentials, you can gain excellent positions with:

        * Advertising agencies
        * Public relations agencies
        * Advertising departments of large
        * Corporations
        * Marketing departments
        * Retail advertising department
        * Metropolitan, suburban and country newspapers
        * Magazine publishing companies
        * Television and television stations
        * Marketing departments
        * Retail advertising department

    Earning Potential

    An advertising account managers can look at earning anything between £20.000 to £75.000 per year with the average industry income being £37.331.

    Advertising specialists working in the creative department of an advertising agency earn £15.000 to £65.000 per annum with the average income being £37.093. (Source: 2008 advertising industry job advertisements)
    Course Levels Explained / Prerequisites     
          This course leads to the awarding of either a Certificate, Diploma or Advanced Diploma depending on which level you enrol at. The different levels are achieved by the amount of course content and assessments involved within each module at the basic (Certificate), intermediate (Diploma) and advanced (Advanced Diploma) levels. You will be able to learn about what the difference is between the three levels below:

       1. Certificate: represents a basic level of operational knowledge with general knowledge. Suitable for basic entry level positions.
       2. Diploma: qualifications recognises the graduates capacity for initiative and judgment across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organising others in the workplace.
       3. Advanced Diploma: The graduate is able to apply a significant range of principles and techniques across various contexts and functions. Graduates can expect to be involved in significant judgments, planning, and leadership/guidance functions related to workplace products, services, operations or procedures.

    Course Length

    The average time within which students complete studies is:

        * Certificate Level - 14 weeks,
        * Diploma Level - 24 weeks,
        * Advanced Diploma Level - 31 weeks.

    ICI courses allow you to study at your own pace with no assignment deadlines. This means that you determine the pace of the course and within which time period you will ultimately complete your studies in.

        * Completing your course with ICI is flexible as you can fast-track and graduate in a matter of months. You complete activities and submit assignments whenever you are ready.
        * The maximum time given to complete a program is three years.

    Study Mode : Distance Learning

          This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable.

    Our course content and learning experience ensure that your course is relevant and interesting. Learning, tutorial assistance, assessments takes place whenever and wherever you are in the country or world. It takes place at your own pace on your own terms to fit your lifestyle. As an ICI student, you’ll never endure a pop quiz, spend countless hours and hundreds of dollars travelling, and never be late with an assignment or for class.

    Enrolments statistics reveal that students from the following categories are currently taking advantage of the distance learning experience at ICI:

        * Government, business & industry employers 32%
        * High school leavers 20%
        * Individuals looking to start a business or change career paths 18%
        * Individuals already in the industry looking to formalise and/or update knowledge and seek a promotion 11%
        * Military personal 11%
        * Stay at home mothers 8%

          Recognition & Accreditation     

    This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC). The courses offered by ICI are unique as they take a very "hands on" approach. Our courses are not designed to teach you just the "theory" behind the industry - they are written and tutored by industry professionals and will fast-track you into a new career of your choice.

    Various government departments and business's have enrolled their own staff with ICI for further training and development and is a strong indicator of acceptance and recognition by employers and industry.

    The following is a partial list of companies and government departments which have enrolled staff into ICI courses:

        * Ministry of Defence,
        * Microsoft,
        * Vodafone,
        * Navman Technologies,
        * Colliers International,
        * Mitsubishi Corporation,
        * Pearson Education,
        * Royal Mail
        * Brookfield Multiplex,
        * Accor,
        * BBC,
        * British Airways,


        * Barclays Bank,
        * HSBC Bank
        * American Express,
        * RBS
        * Workplace Authority,
        * Centacare Employment Group,
        * MAX Employment,
        * Employment Directions Network,
        * Calvin Klein,
        * Coca-Cola Amitil,
        * Shell
        * and many more...
          Already in the Profession or Industry?
          This course and qualification is a great way of consolidating existing knowledge via Recognition of Prior Learning (RPL), updating your industry skills and contributing towards your professional development. It is also one of the most practical steps you can take towards working towards gaining a promotion or better paid position.

    Course fees can be claimed as a tax deduction as long as the course is sufficiently connected to your work activities.
          What Do I Get?     
          All materials essential for course completion are included in the cost of the course fee. Upon enrolment, students receive:

        * All required study materials and course notes
        * Practical assignment projects with constructive tutor feedback
        * Industry based tutor who will service all of your course and career questions and guidance needs
        * UNESCO endorsed Student ID card giving students access to thousands of discounts both at home and overseas! Save on transport, accommodation, communications, food, shopping, movies and more!

    On successful completion of the course you will receive:

        * A graduation certificate officially recognizing your successful completion of studies and qualifications as a advertising specialist
        * Transcripts indicating units completed
        * Letter of recommendation and validation for current and future employers
        * Post-nominal letters placed after your name which indicate that you hold the relevant qualification. For example: John Smith, DipAdv
        * Job search assistance: Graduate Career Services Program

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