In this three-year advanced diploma program, students develop the basic skills required for planning, creating and implementing marketing communications activities. These include: conceptualizing, copywriting, layout, production, and media selection. Students learn the place of advertising in the marketing mix while practising their creative and client-service skills in workshops, with the student newspaper, and with the student agency. The program concludes with six weeks of on-the-job fieldwork. Creativity, initiative, discipline, and strong interpersonal skills are valuable assets for prospective students. Macintosh computers are used extensively.