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Advertising Media Management Ontario College Graduate Certificate

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  • Objectives
    Advertising Media Management is a unique post-graduate program preparing you for a career in the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices. You'll develop an expertise in reaching target audiences with a creative message and hone your business and negotiating skills on behalf of advertising clients to achieve desired communication and strategic results.
  • Practical experience
    Your in-class education is complemented with an industry field placement where you will roll up your sleeves and test your skills in the real life arena of an agency, providing you an opportunity to do work and polish your skills which leads to real career advancement.
  • Academic Title
    Advertising Media Management Ontario College Graduate Certificate
  • Course description
    Semester 1 Courses
    Course Code     Course Name     Lecture     Lab

    AAM-401     Integrated Marketing Foundations         
    AMED-401     Interactive Communications I         
    AMED-402     Introduction to Media Advertising and Communications         
    AMED-403     Media Research Data and Analyses         
    AMED-404     Introduction to Media Planning         
    AMED-405     Broadcast Buying and Measurement         
    AMED-425     Business Practice and Portfolio Development         
    AMED-407     Strategic Planning and Creative Consumer Engagement         
    Semester 2 Courses
    Course Code     Course Name     Lecture     Lab

    AAM-413     Advertising Planning & Campaign Management         
    AMED-420     Media Buying Management and Reporting         
    AMED-421     Interactive Communications II         
    AMED-422     Business Communications         
    AMED-423     Media Advertising Negotiation and Sales         
    AMED-424     Media Industry Issues         
    AMED-406     Media Account Administration         
    Semester 3 Courses
    Course Code     Course Name     Lecture     Lab

    AMED-450     Field Placement (Media Management)         

    NOTES

    * attendance at the seminar is required.

    **Students are responsible for obtaining their own field placement.

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