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Adversiting - Creative Media Ontario College Diploma

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  • Objectives
    This program will prepare you for an exciting career in advertising by teaching you specific skills in market research, promotional strategies, sales, and campaign planning. In addition to becoming familiar with traditional media (print, radio and television), you will gain intimate knowledge of interactive advertising through digital communications. Students will learn how to effectively and creatively use the Web and electronic communications to sell products and services.
  • Practical experience
    There is a 6-week field placement associated with this program.
  • Academic Title
    Advertising - Creative Media Ontario College Diploma
  • Course description
    SEMESTER ONE:

    ACM 100 Introduction to Marketing
    ACM 102 Advertising Principles
    ACM 104 Creative Media Production - Stills
    ART 122 Two-Dimensional Design
    CMM 125 College Communication I
        
    SEMESTER TWO:
    ACM 200 Layout and Design
    ACM 202 Creative Media Production - Rich Media
    ACM 204 Research as a Tool
    ACM 206 Business Presentations
    ACM 208 Elements of Copywriting
    ENG 200 Creative Writing
     
    SEMESTER THREE:
    ACM 300 Creative Media Law and Ethics
    ACM 302 Creative Media Planning and Research
    ACM 304 Integrated Marketing Communications
    ACM 306 Principles of Project Management
    ACM 308 Advertising Planning
    General Education Course
        
    SEMESTER FOUR:
    ACM 400 Small Business Ventures
    ACM 402 Creative Media Sales Techniques
    ACM 406 Field Placement (6 weeks

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