Comments about Adversiting - Creative Media Ontario College Diploma - At the institution - North Bay - Ontario
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Objectives
This program will prepare you for an exciting career in advertising by teaching you specific skills in market research, promotional strategies, sales, and campaign planning. In addition to becoming familiar with traditional media (print, radio and television), you will gain intimate knowledge of interactive advertising through digital communications. Students will learn how to effectively and creatively use the Web and electronic communications to sell products and services.
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Practical experience
There is a 6-week field placement associated with this program.
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Academic title
Advertising - Creative Media Ontario College Diploma
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Course description
SEMESTER ONE:
ACM 100 Introduction to Marketing
ACM 102 Advertising Principles
ACM 104 Creative Media Production - Stills
ART 122 Two-Dimensional Design
CMM 125 College Communication I
SEMESTER TWO:
ACM 200 Layout and Design
ACM 202 Creative Media Production - Rich Media
ACM 204 Research as a Tool
ACM 206 Business Presentations
ACM 208 Elements of Copywriting
ENG 200 Creative Writing
SEMESTER THREE:
ACM 300 Creative Media Law and Ethics
ACM 302 Creative Media Planning and Research
ACM 304 Integrated Marketing Communications
ACM 306 Principles of Project Management
ACM 308 Advertising Planning
General Education Course
SEMESTER FOUR:
ACM 400 Small Business Ventures
ACM 402 Creative Media Sales Techniques
ACM 406 Field Placement (6 weeks
