Comments about Diploma - Business and Digital Marketing Management - At the institution - Surrey - British Columbia
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Course description
Business and Digital Marketing Management.
The Business and Digital Marketing Management program at CDI College explores social media and digital marketing, selling and analytical practices that have evolved from the exponential growth of digital media communication while also looking at the various social media platforms and how they can be incorporated by marketers and managers to promote and expand their business and connect with their customers.This program will provide graduates with the essential knowledge and skills necessary to plan, analyze and execute e-media marketing campaigns as part of a business based digital marketing and management strategy. Students will learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.