Course description
BUS8110 Project Management
Description: Using industry standard project management software, students will build a project plan based on an online project. Students will establish objectives based on identified needs, set milestones, identify resources, estimate costs, and evaluate the plan’s potential effectiveness. Students will also write a business impact document that includes budgetary information and a return on investment analysis.
Hours: 45
Credits: 3
BUS8210 Managing the Workplace
Description: This course will prepare students to function effectively within different organizational environments and to interact with internal and external contacts. Topics will include: team work, conflict management, power and politics, organizational culture, leadership styles, decision making, resource allocation, and outsourcing. Students will also practice writing project documents and developing and delivering presentations to different stakeholders.
Hours: 60
Credits: 4
BUS8220 Business Intelligence and Analytics
Description: In this course students will identify and apply appropriate measured marketing methodologies and common measurement approaches used in industry, including traditional measures and website analytics. Metrics and benchmarks for other online tools such as email marketing and blogs will be discussed. The ethical use and reporting of measures will also be covered. Students will prepare analytical reports.
Hours: 60
Credits: 4
CDEV8030 Self Marketing
Description: Students will learn to critically evaluate their skills, attitudes, and expectations and to evaluate and interpret available opportunities in the workplace. Self-marketing using online techniques, resumes, cold-calls and other strategies will be learned. The expectations, rules, and regulations that apply in industry regarding social, cultural, organizational, and ethical issues will be examined.
Hours: 30
Credits: 2
COOP8030 Co-op Work Term
Description: This course will provide the student with college-approved work experience in an environment that uses online marketing strategies to meet business needs. This work experience will increase the student’s understanding of employer expectations regarding the attitudinal, practical, and academic skills required to gain employment in this field. These essential employability and technical skills areas will be improved during the work term while the student responsibly performs the duties as defined in the job description, in accordance with course and program outcomes.
Hours: 420
Credits: 14
Pre-Requisites: BUS8210, BUS8220, MKT8130, MKT8140, MKT8150
DMED8070 Digital Best Practices
Description: In this course students will gain an understanding of the characteristics of effective BtoC (Business to Consumer) and BtoB (Business to Business) websites. Students will also examine the business impact of websites and the role of websites in IMC (Integrated Marketing Communications) through the analysis and critique of existing customer focused sites. In addition students will develop basic web page designs and create start-up, operational and maintenance plans.
Hours: 60
Credits: 4
INFO8040 Creative Design Principles
Description: This course will introduce students to a graphics design program and HTML coding. Students will assess creative web applications and design elements. The principles of copyright, business ethics and corporate responsibility will also be examined.
Hours: 60
Credits: 4
INFO8050 Online Technology Foundations
Description: In this course students will be provided with an overview of computer servers, domain names, database hosting, scripting, and security. This course will also provide marketers with an understanding of online terminology such as extranets and intranets while exploring their relevant applications and software. Students will also learn and use software to build a database, conduct queries and prepare analytical and usage reports.
Hours: 60
Credits: 4
MKT8120 Search Marketing
Description: Search engine optimization is increasingly important in the complex online environment. In this course students will examine how search engines function and how sites are ranked based on criteria as well as learning diagnostic tools to enhance the ranking of sites. Search Engine Optimization/Search Engine Marketing and Paid Search will be examined.
Hours: 45
Credits: 3
MKT8130 Interactive Marketing Tools
Description: Through the application of direct marketing principles students will learn how to build a permission list, and how to engage the community and create tangible business benefits. The role of IMC (Integrated Marketing Communications) principles in the use of interactive marketing tools will be examined. Email marketing, acquisition strategies, message formats, testing, quality assurance, deployment and measurement will be covered along with surveys and other feedback mechanisms. Students will also be exposed to writing creative briefs and other types of messages as well as publishing strategies. Such online marketing tools as RSS feeds, SMS, pop-up blogs, and banners will be explored.
Hours: 60
Credits: 4
MKT8140 Online Marketing Strategy
Description: The development of a strategy for online marketing is a complex endeavor that must be comprehensive in addressing the total environment including the needs of the organization’s customers and the expectations regarding return on investment. Marketing professionals must have a clear understanding of their company’s marketing and business objectives before undertaking the development of a marketing plan. In this course, students will assess marketing plans and develop business case justifications based upon supporting financial and other data. Students will develop and present a comprehensive marketing plan for an online environment that incorporates integrative marketing concepts and creative problem solving. Specific reference will be made to standards, regulations and legislation, ethical issues such as privacy, and service level agreements.
Hours: 45
Credits: 3
MKT8150 Selling in an Online Environment
Description: Both verbal and written communication skills are critical to business. Marketers need to be good listeners and present points of view through clear and persuasive communication. This course will prepare students to effectively present and sell their ideas and to promote integrated marketing communications programs to internal stakeholders. In addition, methods to generate revenue will be explored as well as merging online technology with proven sales methods.
Hours: 45
Credits: 3
