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Advertising Ontario College Advanced Diploma

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  • Objectives
    The Advertising program reflects the real world of the advertising industry.The program deals with the three main components of the industry: media, account service and creative areas. Students learn the workings of the various media, including broadcast (television and radio), magazines, newspapers and outdoors.
  • Practical experience
    They also become familiar with account service by managing and servicing accounts for the college newspaper, The Chronicle.
  • Entry requirements
    This program appeals to those with a creative flair, especially the ability to generate fresh ideas and concepts, and to those who can work in a free-flowing, unstructured environment.
  • Academic Title
    Advertising Ontario College Advanced Diploma
  • Course description
    Semester 1     

       1. INTRODUCTION TO ADVERTISING
       2. MARKETING & CONSUMER BEHAVIOUR
       3. POP CULTURE, FILM AND SOCIETY
       4. WRITING I
       5. COMPUTERS FOR ADVERTISING
       6. DIGITAL PHOTOGRAPHY

    Semester 2  
       

       1. CREATIVE TECHNIQUES
       2. DESIGN THEORY & APPLICATIONS
       3. ADOBE ILLUSTRATOR - ADVERT
       4. DIGITAL IMAGING/PHOTOSHOP
       5. EXCEL
       6. SALES TECHNIQUES
       7. WRITING II

    Semester 3     

       1. ACCOUNT MANAGEMENT
       2. CREATIVE APPLICATIONS
       3. ELECTRONIC MEDIA PRODUCTION
       4. ADOBE ILLUSTRATOR - ADVERT
       5. EXCEL
       6. MEDIA STUDIES I
       7. SALES PRACTICUM
       8. WRITING III - ADVERTISING

    Semester 4     

       1. ACCOUNT MANAGEMENT
       2. CREATIVE APPLICATIONS
       3. MEDIA STUDIES II
       4. PROMOTION MANAGEMENT
       5. SALES PRACTICUM
       6. WEB DESIGN FOR ADVERTISING
       7. ELECTRONIC LAYOUT

    Semester 5     


       1. PROFESSIONAL PRACTICE
       2. PROMOTION
       3. VIDEO PRODUCTION - ADVERTISING
       4. PUBLICATIONS
       5. WRITING FOR BROADCAST - ADVERTISING
       6. PORTFOLIO PREPARATION

    Semester 6     


       1. FIELD PLACEMENT - ADVERTISING

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