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Advertising - Account Management Ontario College Graduate Certificate

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  • Objectives
    The Advertising Account Management program will prepare you for the client service area of the integrated marketing and communications industry. The advertising world needs specialized account managers who understand the full scope of advertising strategy and can manage integrated communications plans from inception to final production. In our program, you will learn to do strategic integrated communication plans, advertising research, media selection, print and broadcast production, basic design and copy writing, and campaign planning.
  • Practical experience
    Students spend 15 weeks in an industry field placement at an advertising agency or marketing communications company gaining critical knowledge, professional relationships and work experience.
  • Academic Title
    Advertising - Account Management Ontario College Graduate Certificate
  • Course description
    Semester 1 Courses
    Course Code     Course Name     Lecture     Lab

    AAM-401     Integrated Marketing Foundations         
    AAM-403     Account Management Practices         
    AAM-404     Media for Account Managers         
    AAM-406     Communications Agency Primer         
    AAM-407     Broadcast Production Basics         
    AAM-411     Business Communications         
    AMA-103     Advertising Research         
    AAM-322     Professional Practice         
    Semester 2 Courses
    Course Code     Course Name     Lecture     Lab

    AAM-402     Copywriting Techniques         
    AAM-405     Design and Production Fundamentals         
    AAM-410     Advanced Integrated Marketing         
    AAM-412     Agency Finance and Operations         
    AAM-413     Advertising Planning & Campaign Management         
    AAM-414     Advertising Issues for Account Managers         
    AAM-323     Strategic Planning         
    Semester 3 Courses
    Course Code     Course Name     Lecture     Lab

    AAM-420     Placement (Account Management)         

    Note: Students are responsible for obtaining their own field placement.

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