You will learn the entire advertising process, including research, developing strategies, campaign planning, copywriting, production, and media planning and buying. You'll gain insight into the main areas of agency operation: copywriting, media and account management. This program mirrors the working world and standards that must be met - firm deadlines, multi-tasking, working under pressure and delivering professional presentations. The final year is unique. Semester 5 features specialization streams that provide an advanced concentration in copywriting, media planning and buying or account service.