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Advertising Ontario College Advanced Diploma

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  • Objectives
    You will learn the entire advertising process, including research, developing strategies, campaign planning, copywriting, production, and media planning and buying. You'll gain insight into the main areas of agency operation: copywriting, media and account management. This program mirrors the working world and standards that must be met - firm deadlines, multi-tasking, working under pressure and delivering professional presentations. The final year is unique. Semester 5 features specialization streams that provide an advanced concentration in copywriting, media planning and buying or account service.
  • Practical experience
    Students complete the program with a full-semester field placement, acquiring experience in the day-to-day activities of professional advertising.
  • Academic Title
    Advertising Ontario College Advanced Diploma
  • Course description
    Semester 1 Courses
    Course Code     Course Name     Lecture     Lab

    CA-101     Introduction to Agency Advertising         
    CA-104     Advertising Campaign Presentation         
    CA-105     Foundations in Marketing         
    CO-108     Tools and Processes for Communicators         
    GNED-106     Consumer Psychology         
    COMM-170/171     College Communication 2 / (ESL)         
    Semester 2 Courses
    Course Code     Course Name     Lecture     Lab

    CA-103     Advertising Research         
    CA-106     Integrated Marketing         
    CA-200     Copywriting         
    CA-210     Account Management         
    CO-106     Imaging         
    COMM-180/181     College Communications 3         
    Semester 3 Courses
    Course Code     Course Name     Lecture     Lab

    CA-201     Advertising Media Selection         
    CA-206     Advertising Planning         
    CA-209     Advertising Design & Production         
    CA-300     Retail & Direct Mail Copywriting         
    GNED-500     Global Citizenship: From Social Analysis to Social Action         
    Semester 4 Courses
    Course Code     Course Name     Lecture     Lab

    CA-208     Radio & Television Advertising         
    CA-211     New Media & Print Production         
    CA-305     Campaign Planning         
    CA-319     Advertising Business Writing         
    ELECT     Elective         
    Semester 5 Courses
    Course Code     Course Name     Lecture     Lab

    All Streams             
    CA-318     Special Project         
    CA-321     Advertising Issues         
    CA-322     Professional Practice         
    Account Service Stream             
    CA-317     Administration and Finance         
    CA-320     Advertising Campaign Management         
    CA-323     Strategic Planning         
    Media Stream             
    AMED-401     Interactive Communications I         
    AMED-407     Strategic Planning and Creative Consumer Engagement         
    CA-317     Administration and Finance         
    CA-320     Advertising Campaign Management         
    Copy Writing Stream             
    CA-311     Advanced Copywriting         
    CA-324     New Media for Advertisers         
    CA-325     Portfolio Design         
    Semester 6 Courses
    Course Code     Course Name     Lecture     Lab

    CA-350     Field Placement         

    NOTE

    * Minimum C grade required.

    1. Students are responsible for obtaining their own field placement.

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