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Event Management Ontario College Graduate Certificate

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  • Objectives
    The Event Management Program is a one year, full time graduate certificate program that is specifically designed to meet the needs of a growing industry in the planning and management of events. The program will provide graduate students with specialized training in Event Management and will assist students in obtaining and developing the skills and understanding necessary to plan, promote and operate events for the public, non-profit, and corporate sectors.
  • Academic Title
    Event Management Ontario College Graduate Certificate
  • Course description
    Level One
    BUS8030     Event Planning

    Description: This course emphasizes the importance of event research and needs assessment as a starting point in event planning. It illustrates how the following are necessary in a cohesive and comprehensive event plan: the development of an event concept, event goals and objectives, and an event schedule and timelines.
    Hours: 45

    BUS8040     Event Finance and Budgeting

    Description: This course covers the financial aspects of event management. Students will become familiar with financial statements, operating and cash budgets, cash control principles, breakeven analysis, and government payroll legislation.
    Hours: 45
    Credits: 3

    BUS8050     Human Resources and Volunteer Management
    Description: This course covers key issues such as employment law, human resource planning, staffing, training, evaluating, coaching and termination.
    Hours: 45
    Credits: 3

    BUS8060     Sponsorship and Fundraising

    Description: This course discusses the strategies used for generating event revenue through fundraising and special event management. The student will be introduced to the concept of sponsorship and the process of meeting organization and sponsor needs. Legislation affecting sponsor and donor relationships will be examined, as well as legislation affecting fund-raising ventures.
    Hours: 45
    Credits: 3

    MKT8100     Event Marketing
    Description: This course introduces the student to fundamental marketing principles as related to the development and promotion of events. The students will develop an integrated marketing communications plan, identifying target markets and planning marketing strategies.
    Hours: 45
    Credits: 3

    OPER8100     Site Logistics I
    Description: This course is an introduction to the various logistical elements that go into a smooth, well run event. Topics will include: site survey and analysis, security, medical, permits, licences, contracts, signage, parking and more.
    Hours: 45
    Credits: 3

    Level Two
    BUS8070     Applied Operations Team Project

    Description: Prerequisite: A minimum of 6 courses must be successfully completed before enrolling in this course.Under the direction of a faculty supervisor, the class will be given the opportunity to plan, promote, operate and evaluate an event. The students will be given the opportunity to develop skills in planning, administration, marketing, and operations.
    Hours: 45
    Credits: 3
    Pre-Requisites: BUS8040, OPER8100

    BUS8080     Project Management & Leadership Skills
    Description: This course focuses on the development of front line supervisory skills required to effectively supervise employees and volunteers. It includes the development of interpersonal communication skills.
    Hours: 45
    Credits: 3

    BUS8100     Field Placement
    Description: Recommended: A minimum of 6 courses must be successfully completed before enrolling in this course. Each student will be given the opportunity to observe and participate in the planning and operation of a special event under the supervision of an event manager for a specific organization. The student will perform appropriate duties designed to enhance their understanding of the event industry.
    Hours: 120
    Credits: 4

    BUS8250     Exhibition and Sporting Event Management
    Description: This course is divided into three modules focusing on the management of exhibitions, tradeshows and sporting events. Students will become familiar with all aspects of Exhibition and Trade Show management, from the development of exhibitor packages, site selection and floor plan development to working with convention centre staff and the various suppliers involved in trade shows and consumer shows. The last module will focus on the management of various sporting events from charity based golf tournaments to large scale professional sporting events.
    Hours: 45
    Credits: 3

    BUS8260     Strategic Event and Tourism Marketing

    Description: Students will learn about the relationship of events to the tourism industry, their economic impact and the effects of globalization. Using marketing skills developed in previous marketing courses, students will plan effective promotions, a public relations campaign, a brochure, and Web site page for a variety of events in a wide range of industries. They will also learn about the application of software used in the marketing of events.
    Hours: 45
    Credits: 3

    OPER8110     Site Logistics II
    Description: This course will build on the knowledge, theory and terminology acquired via successful completion of Site Logistics 1. Students will study programs that are more logistically complex from a number of perspectives in order to increase their understanding of the overall advanced skill-set that is required in the event industry. Focus will be on sourcing, securing, planning and management of larger programs such as (but not limited to) special events, multi-day educational conferences, ancillary programs and incentives. Students will gain valuable insight into the processes that are required to hire and work with a variety of third parties both at home and abroad. As well, through hands-on experiential learning opportunities, the student will broaden their understanding of food and beverage selection and working with a professional culinary team. There will be special focus on the management of programs that require the integration of a variety of groups into one cohesive unit in order to ensure the project is a success.
    Hours: 45
    Credits: 3
    Pre-Requisites: OPER8100

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