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Business Administration Advanced Diploma - Marketing Concentration

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  • Objectives
    Graduates of the two-year Business Administration diploma program have the skills and knowledge required to be effective managers in a demanding and changing workplace. Our graduates have achieved an excellent reputation based on professional performance and a positive attitude. Our instructors bring practical, up-to-date business knowledge to the classroom, sharing the expertise that has made them successful in the business community. Class sizes are limited, which allows faculty to maintain direct contact with all their students. The first year of the diploma program provides a solid foundation in general business knowledge with courses in accounting/finance, communications, marketing, and organizational behaviour. The second year offers the opportunity to concentrate in a particular area of specialization. Six of the 10 second-year courses are electives: four business electives and two arts or science electives. Use these electives to concentrate your studies, focus on career goals, or broaden your education. Students wanting more concentrated business knowledge may complete the Business Administration Advanced diploma. You will establish your area of specialization and gain specific training pertinent to management practices in Accounting, General Management, International Business Studies, Marketing or Strategic HR Management.
  • Academic Title
    Business Administration Advanced Diploma - Marketing Concentration
  • Course description
    MARKETING
    BADM Diploma 60 crincluding 2 of:
    • BMKT261 Advertising
    • BMKT262 Event Marketing
    • BMKT263 Prof. Selling Skills
    • BMKT316 Branding & Innovation
    • IBUS255Cross Cultural Business
    REQUIRED COURSES
    6 cr
    • ECON112 Macroeconomics
    • BADM302 HR Management
    REQUIRED COURSE
    3 cr
    1 of:
    • BFIN244 Managerial Accounting
    • BFIN341 Cost Accounting I
    CORE COURSES
    9 cr
    (Min. C+ grade required)
    • BMKT360 Marketing Research
    • BMKT364 Consumer Behaviour
    Plus 1 of:
    • IBUS321 Intl. Business
    • BMKT315 eBusiness Analysis
    • BADM318 Project Management
    UPPER LEVEL BUSINESS ELECTIVES
    9 cr
    3 of: BMKT365 Marketing Strategies
    • BMKT366 Prof. Sales & Mgmt.
    • BMKT367 Promotion Strategy
    • BMKT369 eCommerce & Mktg
    • IBUS357 Intl. Marketing
    ENGLISH LITERATURE
    • ENGL103/104/105/106 3 cr
    Total Credits
    90 cr

    The Advanced Diploma ladders directly into Year 4 of the Bachelor of Business Administration program (120 credits). Year 4 of the BBA program consists of two required courses (BADM460, BADM470) plus two 400 level Core Courses, three Upper Level Business Electives and three Arts or Sciences electives.

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