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Bachelor of Business Administration - Marketing Communications

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  • Objectives
    The BBA in Marketing Communications Management will provide you with many exciting career options. You may find employment in sales, retail marketing, on-line marketing, communications, or public relations. You will learn to create and implement marketing campaigns, communications strategies, and branding. A sound background in marketing may also be the key to launching and building your own successful business.
  • Practical experience
    Relevant, paid work experience is built into the program. You'll graduate with practical work experience which will be complemented by valuable networking opportunities.
  • Academic Title
    Bachelor of Business Administration - Marketing Communications
  • Course description
    Year 1

    Courses                                                        Credits


    ACCT 110
       
    Financial Accounting 1                                      3.0

    BUS 130
       
    Business Communications                                3.0

    BUS 150
       
    Introduction to Management                            3.0

    FIN 110
       
    Business Finance 1                                            3.0

    MARK 110
       
    Introduction to Marketing                                3.0

    Five (5) Electives*                                            15.0

    Total Credits                                                    30.0


    Year 2

    Courses                                                            Credits


    MARK 220
       
    Marketing Communications  
                                  3.0

    MARK 225
       
    Public Relations                                                  3.0

    Eight (8) Electives*                                            24.0

    Total Credits                                                        30.0

    Year 3

    Courses                                                           Credits

    BUS 214
       
    Leadership Skills                                                3.0

    BUS 230
       
    Elementary Statistics                                        3.0

    BUS 322
       
    Leading Organizational Change                        3.0

    ECON 103                               

    Principles of Microeconomics                            3.0

    ENGL 250
       
    Advanced Composition                                        3.0

    MARK 210
       
    Marketing Research                                            3.0

        or
        
    PSYC 201
       
    Research Methods in Psychology                    3.0

    MARK 340
       
    Communication Tools and Media                        3.0

    One (1) University Transfer MATH elective (except MATH 116)        3.0 - 4.0

    PHIL 330
       
    Ethics in Business  
                                                  3.0

    One (1) Elective                                                    3.0

    Total Credits                                                    30.0 - 31.0

    Year 4

    Courses                                                            Credits


    ACCT 140
       
    Managerial Accounting                                        3.0

    BUS 330
        
    Advanced Communications                                 3.0

    BUS 427
       
    Project Management                                            3.0

    BUS 480
     
    Advanced Business Strategy                                3.0

    MARK 433
       
    Strategic Communications Planning                    3.0

    One of:                                                                3.0

    BUS 380
       
    New Venture Development                                 3.0

    BUS 450
        
    International Management  
                                      3.0

    BUS 460
       
    International Trade and Finance                            3.0

    Four (4) Elective                                                    12.0

    Total Credits                                                        30.0

    Electives:

        a. Four (4) of the electives must be non-business academic courses and may be at any level (100 to 400).
        b. Four (4) electives can be business or non-business academic courses and may be at any level (100 to 400).
        c. Three (3) electives must be 300- or 400-level School of Business courses.
        d. All other electives must be 200-level or higher business or non-business academic corpuses. Only one ABT course my be included. ACCT 111 may be included as a 200-level elective.

    Eligibility for Co-op Work Experience

        * Co-op Option: COOP 100, BUS 101, BUS 201 and BUS 203
        * To be eligible to participate in Co-op, students must successfully complete: 10 of 11 first year courses; obtain a minimum GPA of 3.0; and COOP 100; prior to the first work term.
        * To maintain eligibility for subsequent Co-op work terms, students must maintain a GPA of 3.0 and complete prior work terms successfully.

    Eligibility for Internship Work Experience

        * Internship Option: COOP 100, BUS 101 and BUS 201 or BUS 203
        * To be eligible to participate in Internship students must successfully complete 10 of 11 first year courses, obtain a minimum GPA of 3.0, and COOP 100, prior to the first work term.
        * An Internship designation requires at least one of the two work terms required to graduate be a Co-op work term.
        * To maintain eligibility for the second work term, students must maintain a GPA of 3.0 and complete the prior work term successfully.

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