Business Administration - Marketing Ontario College Advanced Diploma

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Confederation College

Comments about Business Administration - Marketing Ontario College Advanced Diploma - At the institution - Thunder Bay - Ontario

• Objectives
  The Business Administration - Marketing Program offers students practical academic topics which will be used in the marketing field.
• Practical experience
  During the sixth semester, a four-month placement will give the students an opportunity for work experience with participating employers.
• Academic title
  Business Administration - Marketing Ontario College Advanced Diploma
• Course description
  First Semester
  Course Number / Title     Credits
  AC 102     Introductory Accounting     3
  CS 117     Communication Strategies     3
  or
  CS 021     Communication Fundamentals     3
  HR 131     Human Resources I     3
  IN 100     Introduction to International Business     3
  MC 155     Microsoft Office 2007 Applications     3
  MK 114     Marketing Essentials     3
  Total     18
  
  Second Semester
  Course Number / Title     Credits
  AC 220     Applied Financial Analysis     3
  CS 031     Communication Fundamentals II     3
  or     
  General Education Elective     3
  EC 302     Principles of Economics     3
  HR 232     Interpersonal Business Dynamics     3
  MA 132     Basic Mathematics Fundamentals     3
  MK 213     Advanced Marketing     3
  Total     18
  
  Third Semester
  Course Number / Title     Credits
  CS 220     Business Communications     3
  GB 317     Business Law & Ethics     3
  GB 318     Culture and Communication     3
  General Education Elective     3
  MK 317     Desktop Publishing     3
  MK 318     Advertising, Promotion & Media     3
  Total     18
  
  Fourth Semester
  Course Number / Title     Credits
  EN 400     Entrepreneurship     3
  GB 420     Market Research for the 21st Century     3
  General Education Elective     3
  or     
  GE 376     Operations Management     3
  MK 409     Strategic Marketing Management     3
  MK 417     Professional Development Skills     3
  MK 418     Professional Selling     3
  Total     18
  
  Fifth Semester
  Course Number / Title     Credits
  GB 319     Internet Business & E-Commerce     3
  GB 500     Statistics     3
  MK 500     Integrated Marketing Communications     3
  MK 501     Pre-Placement, Career Readiness     3
  MK 503     Consumer Behaviour     3
  Total     15
   
  Sixth Semester
  Course Number / Title     Credits
  MK 600     Work Placement     36
  Total   36
  

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