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Business Administration - Marketing Ontario College Advanced Diploma

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  • Objectives
    The Business Administration - Marketing Program offers students practical academic topics which will be used in the marketing field.
  • Practical experience
    During the sixth semester, a four-month placement will give the students an opportunity for work experience with participating employers.
  • Academic Title
    Business Administration - Marketing Ontario College Advanced Diploma
  • Course description
    First Semester
    Course Number / Title     Credits

    AC 102     Introductory Accounting     3
    CS 117     Communication Strategies     3
    or
    CS 021     Communication Fundamentals     3
    HR 131     Human Resources I     3
    IN 100     Introduction to International Business     3
    MC 155     Microsoft Office 2007 Applications     3
    MK 114     Marketing Essentials     3
    Total     18

    Second Semester
    Course Number / Title     Credits

    AC 220     Applied Financial Analysis     3
    CS 031     Communication Fundamentals II     3
    or     
    General Education Elective     3
    EC 302     Principles of Economics     3
    HR 232     Interpersonal Business Dynamics     3
    MA 132     Basic Mathematics Fundamentals     3
    MK 213     Advanced Marketing     3
    Total     18

    Third Semester
    Course Number / Title     Credits

    CS 220     Business Communications     3
    GB 317     Business Law & Ethics     3
    GB 318     Culture and Communication     3
    General Education Elective     3
    MK 317     Desktop Publishing     3
    MK 318     Advertising, Promotion & Media     3
    Total     18

    Fourth Semester
    Course Number / Title     Credits

    EN 400     Entrepreneurship     3
    GB 420     Market Research for the 21st Century     3
    General Education Elective     3
    or     
    GE 376     Operations Management     3
    MK 409     Strategic Marketing Management     3
    MK 417     Professional Development Skills     3
    MK 418     Professional Selling     3
    Total     18

    Fifth Semester
    Course Number / Title     Credits

    GB 319     Internet Business & E-Commerce     3
    GB 500     Statistics     3
    MK 500     Integrated Marketing Communications     3
    MK 501     Pre-Placement, Career Readiness     3
    MK 503     Consumer Behaviour     3
    Total     15
     
    Sixth Semester
    Course Number / Title     Credits

    MK 600     Work Placement     36
    Total   36

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