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Marketing Management Ontario College Graduate Certificate

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Comments about Marketing Management Ontario College Graduate Certificate - At the institution - Toronto - Ontario

  • Objectives
    This program combines these two worlds - creative and technological - to provide you with the most sought-after skill set in today's economy, and the ability to connect with consumers while ensuring that the connection is seamless and cost-efficient for your employer. You'll study marketing theory, along with related subjects in sales, advertising, and research. You will learn how to apply e-business concepts to every aspect of marketing using a leased or purchased laptop computer.
  • Entry requirements
    It's especially designed for people with career experience who now want to add marketing expertise to their existing skills.
  • Academic Title
    Marketing Management Ontario College Graduate Certificate
  • Course description
    Semester 1 Courses
    Course Code     Course Name     Lecture     Lab

    BUSN-433     Business Presentations         
    MKTG-416     Marketing         
    MKTG-417     Internet Marketing         
    MKTG-424     Marketing Research and Analysis         
    MKTG-432     International Marketing and Trade         
    Semester 2 Courses
    Course Code     Course Name     Lecture     Lab

    ECOM-241     Customer Relationship Management         
    MKTG-426     Sales Management         
    MKTG-427     Strategic Marketing         
    MKTG-428     Integrated Marketing Communications         
    MKTG-429     Capstone

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