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Business Administration - Marketing Ontario College Advanced Diploma

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  • Objectives
    The program presents exciting career opportunities for those who are creative yet strategic, intuitive yet disciplined. Opportunities in retail, wholesale, manufacturing and service industries are available to graduates of the program in a variety of marketing related disciplines such as advertising, selling online, entrepreneurship, research and many more. This experiential program takes a hands-on, project oriented approach and provides opportunities to work with current industry practitioners. Instructors are experts in their disciplines, and often use an interactive approach to enrich the learning environment. The program provides marketable skills, validated by ongoing input from an advisory committee comprised of industry experts.
  • Practical experience
    There is a co-op component option.
  • Academic Title
    Business Administration - Marketing Ontario College Advanced Diploma
  • Course description
    Level One
    ACCT1030     Introductory Financial Accounting I

    Description: This course introduces accounting terminology, the accounting equation, the double-entry system of bookkeeping, the accrual basis of accounting, financial statements, and the ledgers and journals making up a basic accounting system. Equivalent Course: OLRN1320 Financial Accounting 1 (Internet)
    Hours: 45
    Credits: 3

    COMM1500     Introduction to Professional Writing and Presentation Skills

    Description: Introducing the communication skills necessary for success, this course analyzes cases that reflect real life situations. Students will attain the skills in problem solving and decision making required in professional communications. Emphasis will be placed on producing effective letters and memoranda. The course also helps students develop presentation skills.
    Hours: 45
    Credits: 3

    COMP1056     Business Computing Applications I

    Description: Introducing word processing and spreadsheet applications on a microcomputer, this course will teach: entering text, developing solutions to business problems, describing the processing cycle of a computer and how data is stored, the function and type of storage used in computers, input and output operations and the impact of computers on society.
    Hours: 45
    Credits: 3

    MATH1010     Business Mathematics I
    Description: The purpose of the course is to provide the student with a mathematical basis for personal and business financial decisions through four instructional models. The course stresses business application using arithmetic, algebra, ratio-proportion and graphing. Applications include payroll, cost-volume-profit analysis and merchandising mathematics. This course stresses logical reasoning and problem solving skills. A Texas Instrument BAII 'Plus' calculator is required for the course.
    Hours: 45
    Credits: 3

    MKT1040     Introductory Marketing I

    Description: This introductory course covers the broad concepts of marketing and its place in Canadian business. Students will examine industrial and consumer behaviour, the various environmental forces on marketing and the subject of market segmentation. They will also be introduced to target markets, product life cycles and product positioning.
    Hours: 45
    Credits: 3

    OPER1160     Introduction to Operations Management
    Description: Operations management in an organization is more than simply scheduling parts through a production line. Learning how the concepts in this discipline relate to a variety of diverse organizations, this course teaches the tools and tasks of Operations Management from the perspectives of manufacturing and service industries.
    Hours: 45
    Credits: 3

    Level Two
    COMM1140     Interpersonal Communications Skills

    Description: This course will help students develop skills needed to interrelate with others in a variety of workplace situations and social settings. With the assistance of self-assessment and feedback instruments, students will be able to build on individual strengths and overcome weakness in their ability to communicate effectively one-on-one and in group settings. Although the course will incorporate relevant communication theories, the focus will be on developing the ability to present oneself effectively in the majority of managerial roles (e.g. managing conflict, instructing, seminar leader, counselor, team member). The course will also focus on managing ones image to maximize career potential.
    Hours: 45
    Credits: 3

    COMM1490     Professional Report Writing and Presentation Skills
    Description: This level two course is designed to enable students to reinforce and enhance the skills acquired in Introduction to Professional Writing and Presentation Skills by applying them to longer, more advanced projects. It also helps students to develop skills in research, informal and formal report writing, and professional oral presentation.
    Hours: 45
    Credits: 3
    Pre-Requisites: COMM1500

    COMP1003     Business Computing Applications II

    Description: Recommended: Students should have some background in Accounting prior to taking this course. Introducing intermediate level features of Microsoft Excel, this course emphasizes specific requirements of electronic spreadsheets from an accounting point of view.
    Hours: 45
    Credits: 3
    Pre-Requisites: COMP1056

    ECON1020     Microeconomics
    Description: This course is a study of how people in society deal with the problem of scarcity. It introduces students to principles that are essential to an understanding of contemporary microeconomic issues facing Canadian society. Economic models are utilized to analyze decisions made by individual economic units in an economy, such as households, firms, the interaction of these units under varying market structures, and the impact of various government policies. Topics of study include: principles of economics, supply and demand theory, consumer theory, production and cost theory, and the determination of equilibrium price and output under different market structures. Course Equivalent: OLRN1650 Introductions to Microeconomics (Internet).
    Hours: 45
    Credits: 3

    MATH1020     Business Mathematics II
    Description: This course provides the student a mathematical basis for financial decisions. Topics range from simple interest to sinking funds and Canadian mortgages and refinancing of loans. A Texas Instrument BAII 'Plus' financial calculator is required.
    Hours: 45
    Credits: 3
    Pre-Requisites: MATH1010

    MKT1050     Introductory Marketing II

    Description: Continuing the introduction to marketing this course covers the subjects of product selection, pricing strategies, wholesale and retail distribution methods. This course also covers advertising, the various types of advertising and common promotion strategies.
    Hours: 60
    Credits: 4
    Pre-Requisites: MKT1040

    Level Three
    BUS1020     Organizational Behaviour

    Description: Studying people and organizations, this course examines the behaviour of individuals working alone or in teams. Using actual examples, this course examines how behavioural factors affect organizational effectiveness. Note: This course is an approved HRPAO credit. Equivalent: Introduction to Business Management & Organizational Behaviour. OLRN1470 (Internet).
    Hours: 45
    Credits: 3

    BUS2010     Business Law
    Description: Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity. Equivalent Course: OLRN1440 Business Law 1 (Internet)
    Hours: 45
    Credits: 3

    ECON1030     Macroeconomics
    Description: This course is a study of the Canadian economy as a whole. It introduces students to principles that are essential to an understanding of contemporary macroeconomic issues facing Canadian society. It examines the structure and performance of the Canadian economy utilizing economic models and aggregate economic indicators such as gross domestic product, employment, unemployment, income and productivity growth, inflation, interest rates, and the impact of domestic and international influences and of government fiscal and monetary policies. Equivalent: OLRN1600 Introduction to Macroeconomics (Internet).
    Hours: 45
    Credits: 3

    MKT2030     Marketing Research I

    Description: This is an introductory course in Marketing Research. The role of marketing research in the marketing process and the various types of marketing research approaches are examined with the student preparing various research reports. Both secondary and primary marketing research are covered.
    Hours: 45
    Credits: 3
    Pre-Requisites: 22303100 or MKT1050

    MKT2060     Advertising

    Description: This course takes a fundamental look at how advertising is applied as a marketing problem-solving tool. The course provides students with a working knowledge of the business of advertising and promotes strategic and creative thinking and planning. The course encourage creative problem-solving and provide hands-on experience with a variety of advertising problems and the software required to solve these problems. Students are encouraged to experiment with various hardware and software in the development of campaigns.
    Hours: 60
    Credits: 4
    Pre-Requisites: MKT1050

    MKT3100     Brand Management

    Description: In this course the student will become familiar with the brand management process. The course examines, in detail, the activities involved in managing a product or service.
    Hours: 45
    Credits: 3
    Pre-Requisites: 22303100 or MKT1050

    Level Four
    COMP2070     Software Applications for Marketing Research I

    Description: This computer based course introduces the marketing student to statistical techniques that are used in industry to describe, compare and forecast business data. Emphasis is on the interpretation and communication of computer output. The student will use computer case studies (primary and secondary data), to identify marketing problems and present recommendations.
    Hours: 45
    Credits: 3
    Pre-Requisites: COMP1056, MATH1010, MKT2030

    FIN2020     Finance I
    Description: This is an introductory course in managerial finance. Its purpose is to introduce the student to the theory and principles of managerial finance.
    Hours: 45
    Credits: 3
    Pre-Requisites: ACCT1030 or ACCT8170

    MKT2020     Retail
    Description: This practical course focuses on strategies and decision making in the retail environment. Students will integrate practical retail mathematics and financial skill to all major retail topics. Some topics of interest include trading area analysis, retail budgeting, open-to-buy, layout, markups, turnovers and retail pricing.
    This course prepares the student for the detailed, integrating retail project covered in their third year of studies.
    Hours: 45
    Credits: 3
    Pre-Requisites: 22303100 or MKT1050

    MKT2090     Direct Marketing

    Description: This course looks at Direct Marketing as a marketing problem-solving tool. As such, the course will provide students with knowledge of the Direct Marketing industry; will promote strategies and creative thinking; and will provide hands-on experience with a variety of related problem-solving assignments. The course includes instruction in simple data base computer operations.
    Hours: 45
    Credits: 3
    Pre-Requisites: MKT2060

    MKT2130     Introductory Selling
    Description: Introductory selling will introduce the student to the integral part that selling plays in a wide variety of business environments, and will explain the importance of professional salesmanship in a buyer/seller relationship. Students will be presented with a wide variety of selling situations and will have the opportunity to learn and apply the theories and skills of selling. This course is also designed to develop and refine the student’s presentation skills.
    Hours: 60
    Credits: 4
    Pre-Requisites: MKT1040

    PSYC1080     Social Psychology: Social Thinking and Influence
    Description: Social psychology is the scientific study of how people think about, influence and relate to one another. Students will be introduced to theories and research concerning social thinking. Topics related to this concept include the development of our ?social self’, how we explain our own behaviour and the behaviour of others, our self-fulfilling beliefs, and the relation between our attitudes and behaviours. Students will also be introduced to theories and research concerning social influence. Topics include the relation between culture and gender roles, conformity, persuasion and group influence. Throughout the course, the methods used by social psychologists to study social thinking and social influence will be addressed. Emphasis will be placed on the application of social psychological principles to our understanding of everyday behaviour. This is a one-semester course.
    Hours: 45
    Credits: 3

    Level Five
    MGMT3030     Strategic Business Planning

    Description: Focusing on applying management concepts, this course teaches all phases of the strategic process. Both external and internal contextual issues are discussed providing a wide range of techniques. Using computer simulation and in-class exercises, students appreciate the trade-offs managers face. Using the simulation, students will make decisions and propose corrective actions.
    Hours: 45
    Credits: 3
    Pre-Requisites: FIN2020

    MGMT3090     Business Feasibility I
    Description: This project-oriented course is an application of marketing and small business. Emphasis is placed on developing an integrated approach to starting a new business, recognizing the importance of each element in the marketing mix. A comprehensive business plan will be developed and presented.
    Hours: 45
    Credits: 3
    Pre-Requisites: MKT2020

    MKT3080     Internet Marketing
    Description: The Internet is changing the way companies do business from purchasing and information sharing to selling through the virtual store. Marketing students must have an overview of how current Internet technology can be integrated into the Marketing plan as another tool in the toolbox. Because of the rapidly changing nature of technology, significant weight is given to on-line research of current issues as well as research and comparison of successful Internet Marketing endeavours.

    This course focuses on analyzing, planning and communicating the objectives and strategies necessary to incorporate Internet Marketing into the traditional Marketing mix. The website assignments will encourage creativity, strategic thinking, planning and build familiarity with current development software.
    Hours: 45
    Credits: 3

    MKT3090     Professional Selling

    Description: In this course the student will move from learning about the selling process to demonstrating an ability to sell through numerous assignments and role playing exercises. The course will emphasize the importance of selling skills and attitude in successful selling, in the business-to-business segment.
    Hours: 45
    Credits: 3
    Pre-Requisites: MKT2130, 22303100 or MKT1050

    MKT3110     Research Project Management I
    Description: This is the first half of a project-oriented course in primary Marketing Research. Each student will work with an industrial, consumer, service or retail organization and manage a primary, quantitative research project based on their information needs. A review of the SPSS computer procedures and the statistical interpretation of data will be provided. SPSS will be used specifically to analyze the primary data that is generated by surveys compiled in this course and project management software will be used to facilitate efficient completion of the project.
    Hours: 45
    Credits: 3
    Pre-Requisites: COMP2070, MKT2030

    MKT3220     Career Planning - Marketing
    Description: This course emphasizes the total career planning process that a student must go through to secure an employment opportunity. During the course, the student will prepare a self assessment, conduct personal inventory taking including transferable skills and prepare a resume. Job search skills, interviewing techniques and interview follow-up will also be an integral part of the course.

    This course also introduces the student to the very important role that the managing of people plays in ensuring organizational effectiveness. Hiring practices and employee rights are among the few topics that will be explored. It is an introductory course designed for students who do not expect to specialize in the area.
    Hours: 45
    Credits: 3
    Pre-Requisites: MKT2020, MKT2060, MKT2090, MKT2130

    Level Six
    MGMT3100     Business Feasibility II

    Description: This project-oriented course is an application of marketing and small business. Emphasis is placed on developing an integrated approach to starting a new business, recognizing the importance of each element in the marketing mix. A comprehensive business plan will be developed and presented.
    Hours: 45
    Credits: 3
    Pre-Requisites: MGMT3090

    MKT3010     Applied Marketing
    Description: This integrating course will place students into positions of marketing analysts and decision-makers. They will pull together all of their marketing and business disciplines to simulate difficult decision-making in often uncertain circumstances. Students will use case studies of real and artificial business situations to practice decision-making, using a variety of marketing analysis tools. Students are expected to defend their analyses and recommendations, either orally or in written reports.
    Hours: 45
    Credits: 3
    Pre-Requisites: MKT2030, MKT2060, MKT2090, MKT3100

    MKT3020     International Marketing
    Description: This ia an introductory course in International Marketing. The inter- national economic environment and its impact on international marketing will be closely examined from a Canadian viewpoint. The benefits of international trade will be explored. Through a major research assignment, students will obtain a greater understanding of International Marketing.
    Hours: 45
    Credits: 3
    Pre-Requisites: 22303100 or MKT1050

    MKT3040     Integrated Marketing Communications

    Description: The course provides graduating students with hands-on practical experience in the practice and management of Integrated Marketing Communications tools. The course will focus on case studies, projects, communication skills and practical applications in order to encourage personal initiative and enterprises. The course will develop strategic thinking and planning abilities and encourage creativity.
    Hours: 45
    Credits: 3
    Pre-Requisites: MKT2060

    MKT3120     Research Project Management II
    Description: This is the first half of a project-oriented course in primary Marketing Research. Each student will work with an industrial, consumer, service or retail organization and manage a primary, quantitative research project based on their information needs. A review of the SPSS computer procedures and the statistical interpretation of data will be provided. SPSS will be used specifically to analyze the primary data that is generated by surveys compiled in this course and project management software will be used to facilitate efficient completion of the project.
    Hours: 45
    Credits: 3
    Pre-Requisites: MKT3110

          Electives: Program Option
    Description: Student must pass 1 Course(s)

    Elective Courses:
    MKT2070     Events Planning and Marketing
    Description: This course explores two unique marketing situations-special events and destinations. Students learn about the planning, presentation and evaluation of special events and destination marketing strategies.
    Hours: 45
    Credits: 3
    Pre-Requisites: MKT1050

    MKT3060     Marketing Management Practices
    Hours: 45
    Credits: 3
    Pre-Requisites: BUS1020

    MKT3070     Sales Negotiations

    Hours: 45
    Credits: 3
    Pre-Requisites: MKT3090

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