Business - Marketing Ontario College Diploma

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  • Objectives
    The Business - Marketing program at Fanshawe College explains how marketing fits within the realm of business. This program will emphasize how to develop solutions to complex marketing communication problems and how to effectively reach a target audience. Students will learn about market research studies, advertising campaigns and the creation of an integrated business plan from the perspective of both the client and the agency. An emphasis is placed on working on projects with local businesses from the industry.
  • Practical experience
    This program features a practical, hands-on approach, incorporating the use of current sotware programs used in the marketing field. This is a two year program with optional co-op.
  • Academic title
    Business - Marketing Ontario College Diploma
  • Course description
    Level 1    Credits
    Take all of the following Mandatory Courses:
    • ACCT-1004    Principles of Accounting 1     4.00
    • WRIT-1032    Reason & Writing - Business 1     3.00
    • MKTG-1012    Principles of Marketing I     3.00
    • MATH-1052    Business Math     3.00
    • BUSI-1060    Strategies for Success     1.00
    • BUSI-1005    Introduction to Business Processes     3.00

    Level 2    Credits
    Gen Ed - Take a 3 credit General Education elective course
    Take all of the following Mandatory Courses:
    • ECON-1019    Contemporary Issues in Economics     3.00
    • MKTG-1027    Principles of Marketing II     3.00
    • MKTG-1013    Retail Merchandise Management I     3.00
    • MKTG-1020    Marketing Presentations     2.00
    • COMP-3077    Excel for Business-Adv     3.00

    Level 3    Credits

    Take all of the following Mandatory Courses:
    • MKTG-3001    Principles of Advertising     4.00
    • COMM-3020    Professional Communication     3.00
    • MKTG-3007    Selling Fundamentals     4.00
    • MGMT-3054    Retail Management     3.00
    • MKTG-3022    Graphic Design     3.00
    • MKTG-1028    Secondary Market Research     3.00

    Level 4    Credits

    Gen Ed - Take a 3 credit General Education elective course
    Take all of the following Mandatory Courses:
    • MGMT-3011    Project Management     3.00
    • MGMT-1021    Small Business Management I     3.00
    • MKTG-3023    Strategic Marketing     2.00
    • COMP-3078    e-Publishing     3.00
    • MGMT-3041    Organizational Behaviour     3.00
    • MATH-1080    Statistics for Marketing     3.00

    Gen Ed - Electives
    Take 6 General Education Credits -
    Normally taken in Levels 2 and 4

    ACCT-1004 -  Principles of Accounting 1
    This course introduces the student to the subject of Accounting and is designed to teach the student an essential life skill. The course focuses on the concept of accounting and its connection to students’ financial well being. The student will learn a basic understanding of accounting and its importance to business success.

    BUSI-1005 -  Introduction to Business Processes
    The purpose of this course is to explore the various functional areas of business in Canada and to demonstrate the interrelationship among these areas. Students are introduced to many concepts, including major business trends, the role of government in business, marketing, operations, employee-management issues, financial resources management, business ethics, social responsibility and community-related philanthropy.

    BUSI-1060 -  Strategies for Success
    This course presents and helps to develop some of the skills required to achieve college and career success. Areas of focus include: goal-setting, time management, note-taking from texts and lectures, study skills, test preparation strategies, and managing college life.

    COMM-3020 -  Professional Communication
    This course develops students’ literacy and professional communication skills. Students focus on key issues and convey relevant meaning in oral and written formats. Main topics include writing in a variety of short report and other relevant business documents (like letters, memos, short reports); communicating in groups (including meetings); awareness of multicultural communication and diverse audiences; the job search (including résumés and cover letters); business rhetoric in speaking and writing; summarizing and evaluating current business-related readings; delivering oral presentations; researching and documenting research reports applying an acceptable documentation style to written material; and self-editing skills. Students use a computer lab for writing assignments throughout this course.

    COMP-3077 -  Excel for Business-Adv
    Modern spreadsheet programs perform far beyond simple number crunching. The functionality of Microsoft Excel continues to move the application into new venues such as visual interactive data presentations or sales proposals. Given the now commonplace nature of the program, it is crucial that all business minded professionals have a comprehensive knowledge of MS Excel. In this course, you will observe, practice, and apply MS Excel 2003 at the expert level. The textbook is approved courseware for the Microsoft Office Specialist (MOS) certification program. Upon successful completion of this curriculum, students will be trained in MS Excel 2003 at the highest attainable MOS achievement level. MOS testing is available at certified testing centers across Canada.

    COMP-3078 -  e-Publishing
    Students will design traditional publications suchas flyers or advertisements using Adobe InDesignas well as internet communication pieces such ase-newsletters, blogs and wikis. Students will beintroduced to broad concepts such as handlingtype, images and colour. Basic design principlesused by professional graphic artists will bereviewed and put into terms that everyday peoplecan understand. The different methods ofe-communication and traditional print methods,from basic to advanced professional, and whatsoftware and technology is appropriate for successat each level will be covered.

    ECON-1019 -  Contemporary Issues in Economics
    This course introduces students to the structure and function of our economic system. The course will develop an understanding of the principles of both micro and macroeconomic activity through modeling and analysis. Students will examine the role that households (consumers), industry (producers) and governments play in a modern economic system and how the decisions by these different levels affect all of our lives. The course is structured to provide insight through lectures, discussions and current events.

    MATH-1052 -  Business Math
    This course provides a review of basic arithmetic and algebra as well as providing students with mathematical tools and concepts needed for other college courses and in future employment. This course is to prepare students for later courses in Marketing, Business, Financial Planning, Accounting, Purchasing and Insurance.

    MATH-1080 -  Statistics for Marketing
    This course is designed to provide students with an understanding of statistics. It includes regression analysis, probabilities and distributions, sampling, statistical estimation, and hypotheses testing. These statistical measures will evaluate quantitative and qualitative data from marketing surveys. Data analysis is part of the marketing research process and will prepare the student for the use of the computerized data analysis program (SPSS).

    MGMT-1021 -  Small Business Management I
    Self-employment is a career alternative to wage employment. The central focus of this course is on entrepreneurship – its characteristics, opportunities and challenges. The preparation of a business plan is used as a learning tool to give students a broad understanding of its purpose, content, and value in ongoing business development. In-depth coverage shall be given to: market potential determination, product development acquiring seed and growth capital, organization of the new enterprise. Emphasis shall be given to decision making skill development, and financial management strategies and templates used to measure or project the health of any business.

    MGMT-3011 -  Project Management
    Project management is about meeting unique challenges. Project management involves understanding and managing the relationships between people and technology, and the scarce resources of time and money. This course will provide practical theories for the successful development, implementation and evaluation of projects to meet the strategic and operational goals/objectives of an organization. Students will be introduced to a variety of principles, practices, tools and resources they can use to manage both workplace and personal projects

    MGMT-3041 -  Organizational Behaviour
    Whether working in private/public sectors, profit or not-for-profit institutions, OB theories apply to everyone. This course investigates how individuals, groups and structure affect behaviour within organizations. Discussions include: history of OB, evolution of organizational structure, design and culture; work place productivity, employee skills and technology demands; conflict resolution; interpersonal skills; legislation as it relates to workplace discrimination and harassment; leadership; manage change and power/politics.

    MGMT-3054 -  Retail Management
    Canada ranks third in the world in consumer spending, making retail management critical in the Canadian economy. This course discusses the management principles, concepts and modern practices related to the field of retail management. Special emphasis is placed on the theoretical concepts and practical applications required to make managerial decisions in a retail environment. Everything from location analysis to operations and image will be examined.NOTE: Prior credit in MKTG-1013 would be beneficial for the successful completion of this course.

    MKTG-1012 -  Principles of Marketing I
    This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students begin by examining the information Marketers require for effective decision-makingin order to develop effective marketing strategies. Students will then study product planning, channel system management, integrated communications and pricing policies.

    MKTG-1013 -  Retail Merchandise Management I

    This course introduced students to various concepts and calculations related to profitable merchandising. The course will introduce fundamental principles and techniques of merchandising mathematics that can be applied to solve specific retail merchandising problems. With retail businesses having a major role to play in the economy, the concepts presented will assist management to properly price, discount, and value inventory. NOTE: Basic mathematical skills are required in order for the student to be successful.

    MKTG-1020 -  Marketing Presentations

    Winning marketers survive on effective presentation techniques. A brilliant idea, an incredible story, even a guaranteed cure for male baldness, can all be lost in obscurity without a skilled delivery of a well-crafted message. This course, by providing the proper building blocks for a marketing presentation, will enable you, the student, to successfully craft and deliver this message in a variety of business situations. Never was there a more perfect training platform to foster your success in front of a large audience or even in a job interview. To develop these skills, each student will prepare and deliver multiple marketing presentations in front of their peers. A thorough exploration of proven practices will take place to aid in the creation of your presentation content. A myriad of basic visual and design techniques will also be introduced to demonstrate the importance of these concepts to marketing presentations in a variety of real world settings. Lastly, the use of multimedia tools and presentation software will be analyzed for its ability to integrate visual and textual information into presentations. As you create a culminating presentation for this course, a comprehensive study of Microsoft PowerPoint will be undertaken at the expert level.

    MKTG-1027 -  Principles of Marketing II

    Principles of Marketing II resumes where principles of Marketing I finished and covers the fundamentals of marketing in more depth. Designed for Business Marketing students, the course will test students' ability to synthesize data, analyze ambiguous information, and make decisions through chapter case studies. Students are exposed to in-depth decision making challenges related to ethical dilemmas in marketing, brand management, logistics, pricing and integrated marketing communications. The practical component of the course involves the assembly of a complete marketing plan.

    MKTG-1028 -  Secondary Market Research

    This course provides an introduction to marketing research. It focuses on the collection, analysis and reporting of secondary data (data that has already been published) for planning, evaluating and improving marketing programs. Secondary data is used to answer questions about the size and segmentation of markets, competitor strategies, media effectiveness and changing customer needs. Students will be introduced to paper-based, database and Internet sources of marketing data and information and will complete a research project.

    MKTG-3001 -  Principles of Advertising

    This course examines the role of advertising media and promotions in Marketing and explores the concept of integrated marketing communications. Students are provided with an overview of advertising and promotion and its role in modern marketing. Students will explore various ways of delivering messages to a target audience. Planning and development of an IMC CAMPAIGN FOR A REAL BUSINESS CLIENT will be a key focus of this course.

    MKTG-3007 -  Selling Fundamentals
    A course to demonstrate skills of selling such as: awareness of buyer behaviour, ability to organize an effective sales presentation, ability to present an effective sales presentation and comprehension of skills and attitudes essential to the successful salesperson.

    MKTG-3022 -  Graphic Design
    This course is designed to give you a solid foundation in the world of graphic design. You'll be introduced to broad concepts such as handling type, images, and color. You will learn how to create, manipulate, and retouch photos using the industry-leading software, Adobe Photoshop. With Adobe Illustrator you will learn how to create artwork for illustrations, logos, stationery, and page layouts, using this vector based application.

    MKTG-3023 -  Strategic Marketing

    This fourth-semester course is designed to help students pull together the marketing theory and tactics learned in previous courses in the program and apply their knowledge in a simulated business environment. Working in teams, students are required to analyze economic, competitive, consumer and financial data to make target segment and marketing mix decisions. Students manage a company in an online simulation to meet customer needs and maximize profits in competition with other teams in the class.

    WRIT-1032 -  Reason & Writing - Business 1

    This course will introduce business students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking. This course will also introduce students to selected business terms.

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