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Business Administration - Marketing Ontario College Advanced Diploma

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  • Objectives
    The marketing option develops business skills suitable for a variety of job opportunities in large and small businesses, not-for-profit organization, and government. The program provides a balance between marketing-specific subjects and those general business subjects required for success in all business positions today. Students develop a strong understanding of current business and marketing theories and practices. This foundation is enriched with a variety of "real-business" experiences in the classroom and in partnership with local businesses.
  • Practical experience
    Hands-on experience is provided through the execution of marketing research projects, discussion of current marketing cases, and partnerships with local businesses to develop marketing recommendations to achieve their business objectives.
  • Academic Title
    Business Administration - Marketing Ontario College Advanced Diploma
  • Course description
    Semester 1     

       1. ACCOUNTING I
       2. BUSINESS MATHEMATICS
       3. COLLEGE COMMUNICATION SKILLS
       4. HUMAN RESOURCE MANAGEMENT I
       5. MARKETING I
       6. OPERATIONS MANAGEMENT I
       7. BUSINESS COMPUTER APPLICATIONS I

    Semester 2     

       1. ACCOUNTING II
       2. BUSINESS COMPUTER APPLICATIONS II
       3. BUSINESS MATHEMATICS
       4. COLLEGE COMMUNICATION SKILLS
       5. ECONOMICS I
       6. HUMAN RESOURCES MANAGEMENT II
       7. INTRODUCTION TO PROGRAMMING
       8. MARKETING II
       9. OPERATIONS MANAGEMENT II

    Semester 3     

       1. BUSINESS COMMUNICATIONS I
       2. COMPUTER APPLICATIONS IN MARKETING
       3. ECONOMICS II
       4. INTERNATIONAL BUSINESS
       5. MANAGEMENT SIMULATION
       6. MARKETING RESEARCH TECHNIQUES
       7. PRINCIPLES OF SALES
       8. CHANNEL MANAGEMENT
       9. INTEGRATED MARKETING COMMUNICATION 1
      10. MARKETING LAW & ETHICS

    Semester 4     

       1. BUSINESS COMMUNICATIONS II
       2. COMPUTER APPLICATIONS IN MARKETING
       3. INTERNATIONAL BUSINESS
       4. MARKETING RESEARCH TECHNIQUES
       5. PRINCIPLES OF SALES
       6. STATISTICS I
       7. CHANNEL MANAGEMENT
       8. INTEGRATED MARKETING COMMUNICATION II

    Semester 5
        

       1. ADVANCED COMPUTER APPLICATIONS FOR MARKETING
       2. ADVANCED MARKETING RESEARCH I
       3. ADVANCED SALES TECHNIQUES
       4. FIELD PLACEMENT SEMINAR
       5. MARKETING CASE ANALYSIS
       6. MARKETING PRESENTATION SKILLS

    Semester 6     

       1. STRATEGIC PLANNING
       2. FIELD PLACEMENT
       3. INTERNATIONAL MARKETING
       4. MARKETING ADMINISTRATION
       5. SALES MANAGEMENT
       6. DIGITAL MARKETING
       7. RETAIL MANAGEMENT

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