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Diploma of Business - Marketing

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  • Objectives
    This two-year diploma program provides students with a specialization in marketing and a strong general education in business. Students receive an application-oriented education in all aspects of marketing from product conception to its final use or consumption. Graduates also build mobile computing skills by interacting in a collaborative fashion with peers, project clients and course leaders. This collaborative environment will allow graduates to immediately contribute in a meaningful way to an organization's marketing program using modern information technology tools. Graduates also benefit from the application of computing technology in the program through enhanced research abilities, collaborative learning, computer proficiency, and improved communications skills. The program consists of four levels and is designed to provide both marketing theory and applied learning, culminating with a comprehensive marketing plan project with an industry client in the 4th level. Marketing-related studies include marketing to the consumer and business marketplace environment, marketing planning and decision-making, and global marketing. Marketing communications, marketing research, professional selling, sales management, and e-marketing and distribution are also included. In-class/out-of-class learning assignments include: case studies, online discussion boards and research, role-playing, practical assignments, and ongoing project work with actual industry partners. As this is a laptop program, you are required to own a laptop computer and the appropriate software. It is recommended that you purchase a new laptop on our approved vendor list to ensure it meets the program specification as listed on our website at algonquincollege.com/its/laptop Algonquin College's Technology Store offers laptops and software at very competitive prices.
  • Academic Title
    Diploma of Business - Marketing
  • Course description

    Level 1

    ACC2222 Financial Information for Marketing

    BUS2301 Business Computer Applications

    ENL1813B Communications I

    MKT2209 Skills Transferable to Business

    MKT2211 Marketing I

    Level 2


    ENL1823B Communications II

    LAW2205 Contemporary Political and Legal Issues in Canadian Society

    MKT2212 Marketing II

    MKT2282 Professional Selling

    QUA2221 Statistics

    Level 3


    MKT2214 Global Marketing

    MKT2283 Sales Management

    MKT2284 Marketing Research

    MKT2291 Integrated Marketing Communications I

    Choose one from equivalencies:


    GED0214E General Education Elective

    Level 4

    GED2234 Contemporary Ethical Issues

    MKT2221 e-Marketing and Distribution

    MKT2260 Business Intelligence and Planning

    MKT2261 Marketing Plan Project Field Work

    MKT2292 Integrated Marketing Communications II New Media

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