Business Administration - Marketing Ontario College Advanced Diploma
ObjectivesThe Business Administration - Marketing Program offers students practical academic topics which will be used in the marketing field.
Practical experienceDuring the sixth semester, a four-month placement will give the students an opportunity for work experience with participating employers.
Academic titleBusiness Administration - Marketing Ontario College Advanced Diploma
Course descriptionFirst Semester
Course Number / Title Credits
AC 102 Introductory Accounting 3
CS 117 Communication Strategies 3
or
CS 021 Communication Fundamentals 3
HR 131 Human Resources I 3
IN 100 Introduction to International Business 3
MC 155 Microsoft Office 2007 Applications 3
MK 114 Marketing Essentials 3 Total 18
Second Semester
Course Number / Title Credits
AC 220 Applied Financial Analysis 3
CS 031 Communication Fundamentals II 3
or
General Education Elective 3
EC 302 Principles of Economics 3
HR 232 Interpersonal Business Dynamics 3
MA 132 Basic Mathematics Fundamentals 3
MK 213 Advanced Marketing 3 Total 18
Third Semester
Course Number / Title Credits
CS 220 Business Communications 3
GB 317 Business Law & Ethics 3
GB 318 Culture and Communication 3
General Education Elective 3
MK 317 Desktop Publishing 3
MK 318 Advertising, Promotion & Media 3 Total 18
Fourth Semester
Course Number / Title Credits
EN 400 Entrepreneurship 3
GB 420 Market Research for the 21st Century 3
General Education Elective 3
or
GE 376 Operations Management 3
MK 409 Strategic Marketing Management 3
MK 417 Professional Development Skills 3
MK 418 Professional Selling 3 Total 18
Fifth Semester
Course Number / Title Credits
GB 319 Internet Business & E-Commerce 3
GB 500 Statistics 3
MK 500 Integrated Marketing Communications 3
MK 501 Pre-Placement, Career Readiness 3
MK 503 Consumer Behaviour 3 Total 15
Sixth Semester
Course Number / Title Credits
MK 600 Work Placement 36 Total 36