This program prepares students to manage the business aspects of the music and entertainment industries. While the program focuses mainly on the music industry, generic skills common to all entertainment enterprises are also covered. The business side of the program prepares students for careers as entertainment administrators, organizers, managers, marketers and entrepreneurs. To support this, the program helps students develop skills in management, marketing, promotions and small business environments. Students also learn the essentials of live sound reinforcement, studio operations and radio broadcasting.