Marketing & Management Diploma

Comments about Marketing & Management Diploma - At the institution - Prince George - British Columbia

• Objectives
  This program prepares you for management trainee and specialist positions in areas such as *Sales *Advertising *Marketing research *Purchasing *Product/brand management *Physical distribution *Public relations
• Academic Title
  Marketing & Management Diploma
• Course description
  Semester 1     September to December
  

  • ACC 151     Accounting I
  • CIS 152     Introductory Computing Systems
  • ECON 101  or ECON 201 Canadian Microeconomics Issues or Principles of Economics -- Microeconomics
  • ENGL 155 Developmental English*
  • MATH 155 Developmental Math*
  • MGT 154     Applied Interpersonal/Career Development Skills
  • MKT 152     Principles of Marketing

  Semester 2     January to April
  

  • ACC 152     Accounting II
  • MATH 157 Business Statistics
  • ENGL 195 Effective Communications I
  • MKT 276     Retailing and Merchandising
  • MKT 281     Personal Selling

  Semester 3     September to December
  

  • ENGL 196 Effective Communications II
  • LAW 294     Business Law
  • MKT 251     Marketing Management Theory & Application
  • MKT 271     Consumer Behaviour
  • MKT 285     Internet Marketing

  Semester 4     January to April
  

  • ACC 255     Management Accounting I
  • MGT 254     Applied Group and Leadership Skills
  • MGT 255     Small Business Development
  • MKT 272     Market Research Methods
  • MKT 266     Promotions

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