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Marketing & Management Diploma

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Comments about Marketing & Management Diploma - At the institution - Prince George - British Columbia

  • Objectives
    This program prepares you for management trainee and specialist positions in areas such as *Sales *Advertising *Marketing research *Purchasing *Product/brand management *Physical distribution *Public relations
  • Academic Title
    Marketing & Management Diploma
  • Course description
    Semester 1     September to December
    • ACC 151     Accounting I
    • CIS 152     Introductory Computing Systems
    • ECON 101  or ECON 201 Canadian Microeconomics Issues or Principles of Economics -- Microeconomics
    • ENGL 155 Developmental English*
    • MATH 155 Developmental Math*
    • MGT 154     Applied Interpersonal/Career Development Skills
    • MKT 152     Principles of Marketing
    Semester 2     January to April
    • ACC 152     Accounting II
    • MATH 157 Business Statistics
    • ENGL 195 Effective Communications I
    • MKT 276     Retailing and Merchandising
    • MKT 281     Personal Selling
    Semester 3     September to December
    • ENGL 196 Effective Communications II
    • LAW 294     Business Law
    • MKT 251     Marketing Management Theory & Application
    • MKT 271     Consumer Behaviour
    • MKT 285     Internet Marketing
    Semester 4     January to April
    • ACC 255     Management Accounting I
    • MGT 254     Applied Group and Leadership Skills
    • MGT 255     Small Business Development
    • MKT 272     Market Research Methods
    • MKT 266     Promotions

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