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Marketing Management Diploma

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Comments about Marketing Management Diploma - At the institution - New Westminster - British Columbia

  • Practical experience
    Students enrolled in this program may be eligible for a Co-operative Education designation. Co-operative Education involves alternating full-time academic and work terms.
  • Academic Title
    Marketing Management Diploma
  • Course description
    Semester I
    Course     Title     Credits

    • BUSN 1330 or     Business Mathematics     3
    • FINC 1231     Commercial and Financial Mathematics     3
    • CSIS 1110     Introduction to Computers     3
    • CMNS 1115*     Practical Writing     3
    • MARK 1120     Introductory Marketing     3
    • MARK 2150     Personal Selling     3
            15

    *Or any ENGL university transfer course.

    Semester II

    • ACCT 1110     Principles of Accounting I     3
    • BUSN 2429     Business Statistics     3
    • MARK 3215     Buyer Behaviour     3
    • MARK 3235     e-Marketing     3
    • MARK 3340     Promotional Strategy     3
            15

    Semester III

    • ACCT 1210     Principles of Accounting II     3
    • BUSN 1210     Management Essentials     3
    • MARK 3360     Customer Relationship Management     3
    • MARK 4440     Marketing Strategy     3
    • MARK 3441     Marketing Research     3
            15

    Semester IV

    • BUSN 1320     Business Law I     3
    • BUSN 4470     Business Strategy and Simulation     3
    • ECON 1101     The Canadian Economy     3
    • MARK 4410     Sales Management     3
    • MARK 4483     Marketing Practicum     3
            15

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