Marketing Management Citation - Part-time

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Comments about Marketing Management Citation - Part-time - New Westminster - British Columbia

  • Entry requirements
    The Marketing Management Citation Program is a flexible five-course program specifically targeted to people currently employed in the business field who want to acquire or update specific marketing job skills. However, the program is open to all who wish to pursue this credential.
  • Academic title
    Marketing Management Citation
  • Course description
    Required Courses
    • MARK 1120     Introductory Marketing     3
    • MARK 2150     Personal Selling     3
    • MARK 4440     Marketing Strategy     3

    Any 2 of the following four options:

    • MARK 3215     Buyer Behaviour     3
    • MARK 3235     e-Marketing     3
    • MARK 3340     Promotional Strategy     3
    • MARK 3360     Customer Relationship Management     3
          TOTAL     15

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