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Business Administration - Marketing Ontario College Advanced Diploma

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  • Objectives
    Centennial's three-year Marketing program offers broad-based training in business, and specific training in marketing, including marketing research, marketing communications and brand planning. You will benefit from a dynamic and interactive environment facilitated by experienced faculty that encourage learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies.
  • Practical experience
    This program offers an optional co-op component.
  • Academic Title
    Business Administration - Marketing Ontario College Advanced Diploma
  • Course description
    Semester 1 Courses
    Course Code     Course Name     Lecture     Lab

    BUSN-110     Critical Business Practices         
    BUSN-119     Business Fundamentals         
    COMP-101     Intro to Microcomputer Appl. Software         
    COMM-160/161     College Communication 1 / (ESL)         
    MATH-106     Mathematics of Finance         
    Semester 2 Courses
    Course Code     Course Name     Lecture     Lab

    ACCT-112     Financial Accounting I         
    BUSN-129     Business Operations         
    COMP-121     Inter. Microcomputer Appl. Software         
    COMM-170/171     College Communication 2 / (ESL)         
    GNED-500     Global Citizenship: From Social Analysis to Social Action         
    Semester 3 Courses
    Course Code     Course Name     Lecture     Lab

    BUSN-333     Business Communications         
    INTL-220     International Business Concepts         
    ELECT     Elective         
    HRMT-301     Human Resource Management         
    MKTG-116     Principles of Marketing         
    BUSN-210     Career Exploration         
    Semester 4 Courses
    Course Code     Course Name     Lecture     Lab

    ELECT     Elective         
    BUSN-226     Business Analysis         
    MKTG-221     Practical Applications in Marketing         
    MKTG-331     Marketing Communications         
    MKTG-223     Professional Selling         
    Semester 5 Courses
    Course Code     Course Name     Lecture     Lab

    ECON-302     Economics for Business & Management         
    MKTG-224     Marketing Research         
    MKTG-228     Brand Management         
    MKTG-229     Interactive Marketing         
    ELECT     Elective         
    Semester 6 Courses
    Course Code     Course Name     Lecture     Lab

    BUSN-350     Business Ethics         
    BUSN-311     Industry Project         
    MKTG-301     B2B Marketing & Channel Management         
    MKTG-340     Strategic Marketing Planning         
    ELECT     Elective         
    JOBS-221     Job Search Skills

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