Business Administration - Marketing - Ontario College Advanced Diploma

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Canadore College of Apllied Arts and Technology

Comments about Business Administration - Marketing - Ontario College Advanced Diploma - At the institution - North Bay - Ontario

• Objectives
  Start an exciting career in the world of marketing with the Business Administration - Marketing program. This program will teach you specific skills in industrial and consumer sales, retailing, advertising, market research and marketing management. Develop marketing and advertising plans, perform market research, analyze consumer buying behaviour, deliver sales presentations, and develop marketing recommendations in this comprehensive program. You will also acquire a broad base of business skills and knowledge in accounting, data processing, economics, statistics, communications and business management.
• Practical experience
  * Eight weeks of full-time employment in an approved job of your choice * Students may complete their final semester work placement in Mexico
• Academic title
  Business Administration - Marketing - Ontario College Advanced Diploma
• Course description
  SEMESTER ONE:
  ACC 135 Applied Accounting I
  BCL 130 Microsoft Office I
  BUS 104 Business Skills
  BUS 105 Introduction to Business
  MKT 100 Marketing for Business
  MTH 170 Business Mathematics
      
  SEMESTER TWO:
  ACC 184 Managerial Accounting
  BCL 131 Microsoft Office II
  BUS 195 Organizational Behaviour
  CMM 125 College Communication I
  FIN 100 Finance I
  MKT 150 Marketing II
  SBM 226 Entrepreneurial Studies
      
  SEMESTER THREE:
  BUS 155 Personal Effectiveness in Business
  LAW 230 Business Law
  MKT 200 Consumer Behaviour
  MKT 203 Professional Sales Skills I
  MKT 311 International Marketing
  MTH 200 Business Statistics
      
  SEMESTER FOUR:
  BUS 240 Analysis and Innovation
  BUS 275 Customer Service Management
  BUS 290 Career Planning
  BUS 355 Operations Management
  CMM 180 Business Correspondence
  ECN 105 Principles of Economics
      
  SEMESTER FIVE:
  BUS 201 Business Research Methods
  BUS 384 Work Placement Preparation
  MKT 206 Advertising
  MKT 253 Retail Merchandising
  MKT 301 Sales Management
  MKT 302 Marketing Management I
  MKT 310 Public Relations and Sales Promotion
      
  SEMESTER SIX (FIRST HALF):
  BUS 304 Research Project
  BUS 393 Computer Graphics for Business
  MKT 293 Professional Sales Skills II
  MKT 352 Marketing Management II
      
  SEMESTER SIX (SECOND HALF):
  BUS 385 Work Placement
  
  Certain courses within the program will enable you to obtain credit toward certification with professional groups such as the Human Resources Professionals Association of Ontario and the Ontario Management Development Program.
  
  With the successful completion of four semesters in the Business Administration - Marketing program, students are eligible for the Ontario Management Development Program (OMDP) leadership certificate, recognized by both private and public sector employers. Attendance and grade conditions apply.
  

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