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Business Administration - Marketing - Ontario College Advanced Diploma

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  • Objectives
    Start an exciting career in the world of marketing with the Business Administration - Marketing program. This program will teach you specific skills in industrial and consumer sales, retailing, advertising, market research and marketing management. Develop marketing and advertising plans, perform market research, analyze consumer buying behaviour, deliver sales presentations, and develop marketing recommendations in this comprehensive program. You will also acquire a broad base of business skills and knowledge in accounting, data processing, economics, statistics, communications and business management.
  • Practical experience
    * Eight weeks of full-time employment in an approved job of your choice * Students may complete their final semester work placement in Mexico
  • Academic Title
    Business Administration - Marketing - Ontario College Advanced Diploma
  • Course description
    SEMESTER ONE:
    ACC 135 Applied Accounting I
    BCL 130 Microsoft Office I
    BUS 104 Business Skills
    BUS 105 Introduction to Business
    MKT 100 Marketing for Business
    MTH 170 Business Mathematics
        
    SEMESTER TWO:

    ACC 184 Managerial Accounting
    BCL 131 Microsoft Office II
    BUS 195 Organizational Behaviour
    CMM 125 College Communication I
    FIN 100 Finance I
    MKT 150 Marketing II
    SBM 226 Entrepreneurial Studies
        
    SEMESTER THREE:

    BUS 155 Personal Effectiveness in Business
    LAW 230 Business Law
    MKT 200 Consumer Behaviour
    MKT 203 Professional Sales Skills I
    MKT 311 International Marketing
    MTH 200 Business Statistics
        
    SEMESTER FOUR:
    BUS 240 Analysis and Innovation
    BUS 275 Customer Service Management
    BUS 290 Career Planning
    BUS 355 Operations Management
    CMM 180 Business Correspondence
    ECN 105 Principles of Economics
        
    SEMESTER FIVE:
    BUS 201 Business Research Methods
    BUS 384 Work Placement Preparation
    MKT 206 Advertising
    MKT 253 Retail Merchandising
    MKT 301 Sales Management
    MKT 302 Marketing Management I
    MKT 310 Public Relations and Sales Promotion
        
    SEMESTER SIX (FIRST HALF):

    BUS 304 Research Project
    BUS 393 Computer Graphics for Business
    MKT 293 Professional Sales Skills II
    MKT 352 Marketing Management II
        
    SEMESTER SIX (SECOND HALF):

    BUS 385 Work Placement

    Certain courses within the program will enable you to obtain credit toward certification with professional groups such as the Human Resources Professionals Association of Ontario and the Ontario Management Development Program.

    With the successful completion of four semesters in the Business Administration - Marketing program, students are eligible for the Ontario Management Development Program (OMDP) leadership certificate, recognized by both private and public sector employers. Attendance and grade conditions apply.

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