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Bachelor of Business Administration - Marketing

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Comments about Bachelor of Business Administration - Marketing - At the institution - Sherbrooke - Québec

  • Objectives
    The marketing curriculum is designed to provide the student with a comprehensive analysis of contemporary marketing techniques and with an analysis of the environmental forces affecting the marketing activities of the firm.
  • Academic Title
    Bachelor of Business Administration - Marketing
  • Course description
    Required Business Core Courses:
    ECO102    Introduction to Microeconomics
    ECO103    Introduction to Macroeconomics
    BMA140    Statistical Analysis for Business Decisions I
    BMA141    Statistical Analysis for Business Decisions II
    BAC121    Purposes of Accounting
    BAC221    Introduction to Managerial Accounting
    BFN201    Finance I
    BFN203    Finance II
    BHR221    Organizational Behaviour
    BMG112    Introduction to Management Theory and Practice
    ILT100      Information Literacy and Critical Thinking Lab (1 credit lab)
    BMG215*    Introduction to International Business
    BMG311    Business Policy
    BMK112    Consumer Behaviour and Introduction to Marketing
    BMK211    Marketing Management
    BMS231    Operations Management

    Note: All required Business core courses are normally offered in each semester (Fall and Winter).

    Marketing Concentration Stream Courses:
    9 courses, 27 credits
    Required: 3 courses, (9 credits)
    BMG230    Business Research Methods
    BMK321    Marketing Research
    BMK332    Marketing Channels
    Plus any 4 of:

    BMK312    Consumer Behaviour II
    BMK323    Marketing Communication
    BMK340    Product Strategy and Innovation
    BMK350    Marketing Strategies for Environmental Sustainability
    BMK354    Topics in Marketing
    BMK362    Sport Marketing
    BMK371    Industrial Marketing Strategy
    BMK372    International Marketing Strategy
    BMK381    Marketing Policies
    Plus: 2 courses which may be in this stream, in Business or outside of Business

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