Bachelor of Business Administration - Marketing

Comments about Bachelor of Business Administration - Marketing - At the institution - Sherbrooke - Québec

• Objectives
  The marketing curriculum is designed to provide the student with a comprehensive analysis of contemporary marketing techniques and with an analysis of the environmental forces affecting the marketing activities of the firm.
• Academic title
  Bachelor of Business Administration - Marketing
• Course description
  Required Business Core Courses:
  ECO102    Introduction to Microeconomics
  ECO103    Introduction to Macroeconomics
  BMA140    Statistical Analysis for Business Decisions I
  BMA141    Statistical Analysis for Business Decisions II
  BAC121    Purposes of Accounting
  BAC221    Introduction to Managerial Accounting
  BFN201    Finance I
  BFN203    Finance II
  BHR221    Organizational Behaviour
  BMG112    Introduction to Management Theory and Practice
  ILT100      Information Literacy and Critical Thinking Lab (1 credit lab)
  BMG215*    Introduction to International Business
  BMG311    Business Policy
  BMK112    Consumer Behaviour and Introduction to Marketing
  BMK211    Marketing Management
  BMS231    Operations Management
  
  Note: All required Business core courses are normally offered in each semester (Fall and Winter).
  
  Marketing Concentration Stream Courses:
  9 courses, 27 credits
  Required: 3 courses, (9 credits)
  BMG230    Business Research Methods
  BMK321    Marketing Research
  BMK332    Marketing Channels
  Plus any 4 of:
  BMK312    Consumer Behaviour II
  BMK323    Marketing Communication
  BMK340    Product Strategy and Innovation
  BMK350    Marketing Strategies for Environmental Sustainability
  BMK354    Topics in Marketing
  BMK362    Sport Marketing
  BMK371    Industrial Marketing Strategy
  BMK372    International Marketing Strategy
  BMK381    Marketing Policies
  Plus: 2 courses which may be in this stream, in Business or outside of Business

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