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Diploma in Business Administration - Marketing Option

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  • Objectives
    The Marketing program prepares you for involvement in the exciting, expanding fields of retail, public relations, advertising, sales and general marketing management. In your course of studies, you’ll develop practical skills for immediate use in today’s marketing environment. Considerable attention is given to learning how to communicate effectively with management, customers and the general public.
  • Academic Title
    Diploma in Business Administration - Marketing Option
  • Course description
    Year 1
    Courses


    ACCT 110 Financial Accounting 1
    ACCT 140 Managerial Accounting
    BUS 120 Business Law
    BUS 130 Business Communications
    BUS 140 Business Info. Technology
    BUS 141 Business Information Systems
    BUS 150 Introduction to Management
    ECON 102* The Canadian Economy
    ENGL 150 English Composition
    FIN 110 Business Finance 1
    MARK 110 Introduction to Marketing

    *ECON 103 or ECON 104 may be substituted with permission of the Program Chair.

    Students enrolling in the Bachelor of Business Administration-Marketing Communications Management Major will require ECON 103 plus one of ECON 102 or ECON 104.

    Year 2
    Courses

    BUS 230 Elementary Statistics
    BUS 290 Business Strategy Seminar
    MARK 210 Marketing Research
    MARK 220 Marketing Communications
    MARK 225 Public Relations
    MARK 235 Creative Selling
    MARK 240 Internet Marketing
    Three (3) electives**

    **Required electives
       
    Credits
    Any 200-level School of Business course
       or    
    ECON 103 Principles of Microeconomics
       or    
    ECON 104 Principles of Macroeconomics
    and two (2) of:
    ABT 294 Website Design and Maintenance
    BUS 260 International Business and Trade
    BUS 280 Entrepreneurship
    MARK 260 Business in Society
    MARK 365 Consumer Behaviour
    TMGT 210* Cdn. Perspectives in Tourism
    TMGT 240* World Perspectives in Tourism
    TMGT 250* Community Tourism

    *Only one choice from the TMGT options is allowed.

    Note: MARK 240 is a required course for the Diploma in Business Administration - Marketing Option, but is not required for the Bachelor of Business Administration-Marketing Communications Management Major. This course will satisfy one elective requirement for the degree. BUS 140 is a required diploma course but is not accepted in the degree.
    Progression to Second Year Options

    We encourage you to attend 'career options' activities and meet with the department Chairperson or Program Leader responsible for the diploma(s) that you are interested in pursuing after first year. You will be advised to prepare a Personal Learning Plan (PLP) before these meetings as this will help to identify questions for the Chairperson or Program Leader.

    You're required to successfully complete a minimum of eight of the 11 first year courses and have completed the specific individual first-year course requirements for the Marketing Option before being admitted to second year.

    Co-op/Internship Option

    Year 1 Marketing Option, plus:

    COOP 100 Workplace Education Prep
    BUS 101 Co-operative Work Experience 1
      and/or
    BUS 201 Co-operative Work Experience 2

    Co-op/Internship Requirements

    Eligibility for Co-op/Internship Work Experience

        * To be eligible to participate in Internship or Co-op, students must successfully complete a minimum of ten of the 11 first year courses, obtain a minimum GPA of 3.0, and complete COOP 100, prior to the first work term (Internship) and all subsequent work terms (Co-op).

    Co-op/Internship Completion Requirements


        * In order to receive a Diploma in Business Administration, Co-operative Education Designation, two (2) Co-op work terms must be completed satisfactorily.
        * In order to receive a Diploma in Business Administration, Internship Designation, one (1) work term must be completed satisfactorily.

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