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Bachelor of Sport Management

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  • Objectives
    The program is designed to meet the needs of a rapidly expanding sport industry and incorporates fieldwork experiences for students. The core courses in the Sport Management program prepare the students for the dynamic environment of the sport industry.
  • Practical experience
    Certain courses are practical internships/work experiences.
  • Academic Title
    Bachelor of Sport Management
  • Course description
    Sport Management

    Year 1
    -     SPMA 1P91 and 1P92
    -     MGMT 1P51 and 1P52
    -     WRIT 1P94
    -     one Humanities context credit
    -     one Science context credit or one Social · Science context credit
    -     one-half elective credit

    Year 2
    -     SPMA 2P05, 2P06, 2P07, 2P21 and 2P96
    -     ENTR 2P51 (see program note 2)
    -     the Science context credit or Social Science context credit not taken in year 1
    -     one elective credit

    Year 3
    -     SPMA 3P08, 3P21, 3P65 and 3P97
    -     SPMA 3P07or 3P17
    -     two and one half elective credits

    Year 4
    -     Three SPMA credits numbered 4(alpha)00 or above
    -     two elective credits

    Course Descriptions

    SPMA 1P91

    Introduction to Sport Management

    Micro aspects of management applied to sport, including human resources, sport marketing, sponsorship, finance, event management, sport law, and related issues.

    Lectures, seminar, 3 hours per week, plus field experience.

    Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.

    Note: a field experience fee may be charged; consult the Department.

    Completion of this course will replace previous assigned grade and obtained credit in SPMA 1F90 and PEKN 2P01.

    SPMA 1P92

    Understanding Sport Industry Sectors

    Macro aspects of the sport industry, including key actors, governance, funding, current research and industry trends in public, commercial, and non-profit sectors.

    Lectures, seminar, 3 hours per week, plus field experience.

    Restriction: open to SPMA majors until date specified in Registration guide.

    Note: a field experience fee may be charged; consult the Department.

    Completion of this course will replace previous assigned grade and obtained credit in SPMA 1F90 and PEKN 2P01.

    SPMA 2P00

    Professional Sport in North America


    Topics may include ownership, league operations, role of media, labour/management relationships, and commercial sport industry.

    Lectures, 3 hours per week.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    Note: a field experience fee will be charged; consult the Department.

    SPMA 2P04

    Social Issues in Sport Management


    Examination of a range of social issues within sport and the sport industry in Canada and its international context.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    SPMA 2P05

    Management Concepts in Sport Organizations

    Organizational theory related to sport organizations; topics may include organizational structure, strategy, technology, power, and politics.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.

    SPMA 2P06

    Sport Policy

    Sport policy within the Canadian sport system. Topics include government involvement in sport and policy issues.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SPMA majors.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    SPMA 2P07

    Research Design and Evaluation

    Issues concerning the construction, administration, and evaluation of data collection as well as the processing and analysis of data.

    Lectures, lab, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    Completion of this course will replace previous assigned grade and obtained credit in PEKN 2P08, RECL 2P07 and TOUR 2P07.

    SPMA 2P21

    Organizational Behaviour in Sport Organizations

    Behaviours of people in sport organizations. Topics may include individual (motivation, job satisfaction) and interpersonal (communication, group dynamics) processes and management functions concerning employees in sport organizations.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.

    #SPMA 2P22

    Media and Sport

    (also offered as COMM 2P22 and PCUL 2P22)

    Representation of sport in film, television and advertising. Topics may include issues of race, gender, business, politics, and ideology in both professional and non-professional sports.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SPMA, COMM (single or combined) and PCUL (single or combined) majors with a minimum of 5.0 overall credits or permission of the instructor.

    SPMA 2P96

    Introduction to Sport and the Law

    Sport-related legal issues and concepts. Topics may include negligence and liability, risk management, human rights, employment and labour law, principles of administrative law.

    Lectures, 2 hours per week; seminar, tutorial, 1 hour per week.

    Restriction: open to SPMA majors.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    SPMA 2P97

    Facility Management

    Sport facility theory and operation emphasizing planning, assessment, and feasibility functions in private and public facilities.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    Note: a site visit fee may be charged; consult the Department.

    SPMA 3P02

    Sport Management Field Work


    Placement in an internal Brock University sport or sport-related organization.

    Tutorials, 2 hours alternating weeks, plus field work.

    Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

    Prerequisites: SPMA 2P05 and 2P06.

    Note: students repeating this course are not guaranteed a placement.

    SPMA 3P06

    Globalization of Sport

    Examination of political, economic, social, and cultural forces leading to the globalization of sport. Topics may include migration of athletes, sporting goods manufacturing in developing and least developed countries, global sport-media complex, international sport organizations, and the resurgence of nationalism.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

    Prerequisite: SPMA 2P06.

    SPMA 3P07

    Quantitative Analysis for Sport Management

    Quantitative means of understanding, evaluating, and interpreting statistical information.

    Lectures, lab, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

    Prerequisite: SPMA 2P07.

    Completion of this course will replace previous assigned grade and credit obtained in PEKN 3P08, RECL 3Q07 and TOUR 3Q07.

    SPMA 3P08

    Sport Event Management

    Examination of the planning model and current practices for major sport events, including provincial, national, and international championships. Topics include feasibility studies, bidding, operational planning, implementation, monitoring, management, evaluation, and renewal of sport events.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SPMA majors who have a minimum of 8.0 overall credits.

    Prerequisite: SPMA 2P05.

    SPMA 3P17

    Qualitative Analysis for Sport Management


    Examination of qualitative approaches emphasizing development of skills in a wide range of data collection and analytic techniques, and modes of communicating research.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

    Prerequisite: SPMA 2P07.

    Completion of this course will replace previous assigned grade and credit obtained in PEKN 3P18, RECL 3Q17 and TOUR 3Q17.

    SPMA 3P21

    Managing Human Resources in Sport Organizations

    Theories, research and current practices emphasizing the fundamentals of managing employees. Topics may include job design, recruitment, interview and selection, salary negotiation, orientation, training, evaluation and termination.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.

    Prerequisite: SPMA 2P21.

    Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51, 2P52 and RECL 3P20.

    #SPMA 3P55

    The Sociology of Professional Wrestling

    (also offered as SOCI 3P55)

    Comprehensive and critical analysis of pro wrestling as cultural phenomenon. Topics to be covered include the history of pro wrestling; the organization of pro wrestling-national and international comparisons; occupational recruitment and retention; the business of pro wrestling multi-media complex.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SOCI (single or combined) and SPMA majors until date specified in Registration guide.

    Prerequisite: SOCI 1F90 or SPMA 1P91 and SPMA 1P92 (1F90) or permission of the instructor.

    Completion of this course will replace previous assigned grade and credit obtained in SOCI 4V86.

    SPMA 3P65

    Sport Marketing

    Marketing concepts and strategies utilized in and through sport and the sport industry. Topics include segmentation, the components of the marketing mix, market research, and the development of a marketing plan.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P95, MKTG 2P51, 2P52, 4V92, MKTG (OEVI) 4P92, OEVI 4V92 and RECL (TOUR) 3P40.

    SPMA 3P75

    Sport Sales and Promotion

    Comprehensive overview of the strategies and techniques for promoting and selling the sport product, including sales and promotion theory, advertising, media planning, and promotional applications of sport marketing.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

    Prerequisite: SPMA 3P65 (3P95).

    SPMA 3P85

    Sport and the Consumer

    Comprehensive analysis of the consumers of sport and the behaviours dictating their consumption of sport and sport-related goods and services. Characteristics of participants, fans, spectators, volunteers, community, and corporate partners.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

    Prerequisite: SPMA 3P65 (3P95).

    SPMA 3P86

    Law and Commercial Transactions in Sport

    Identifying and protecting commercial assets of a sport organization, including personality rights, intellectual property, and commercial transactions. Introduction to drafting and reviewing legal agreements.

    Lectures, seminar, tutorial, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

    Prerequisite: SPMA 2P96.

    SPMA 3P90

    Analysis of the Sport Industry: Canadian Hockey

    International, national and regional structures which govern the Canadian hockey industry from amateur and professional perspectives. Topics may include management and marketing strategies, youth development, legal, and political influences, business and capital challenges and contemporary and future issues.

    Lectures, 3 hours per week.

    Restriction: students must have a minimum of 8.0 overall credits.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum of 60 percent).

    Note: a site visit fee may be charged; consult the Department.

    Completion of this course will replace previous assigned grade and credit obtained in SPMA 3V90.

    SPMA 3P93

    Sport for Development

    Principles and practices of sport as a development strategy to achieve broader social, education, economic, health and humanitarian goals in communities within national and international contexts.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 8.0 overall credits.

    Prerequisites: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    SPMA 3P97

    Financial Practices in Sport Management


    Finance for public, non-profit and commercial sector sport organizations. Topics include financial accounting, time value of money, for-profit and non-profit budgeting, and sources of finance and revenue.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors who have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.

    Prerequisite: SPMA 1P91 (minimum 60 percent) and 1P92 (1F90) (minimum 60 percent).

    SPMA 3P99

    Special Studies in Sport Management

    Directed study in specialized areas of sport management.

    Restriction: open to SPMA majors with a minimum 70 percent major average, minimum of 8.0 overall credits and permission of the instructor.

    Note: application forms are available online at http://www.fahs.brocku.ca/spma/current_students.

    SPMA 3V90-3V99

    Special Topics in Sport Management

    Practical experiences offered in specialized areas of sport management.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0 overall credits.

    SPMA 4F01

    Sport Management Internship Project


    Major project of mutual interest to the student and organization in which the student is placed for SPMA 4F02. Project will be developed and carried out in consultation with the internship supervisor and the course instructor.

    Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

    Co-requisite: SPMA 4F02.

    Note: enrolment limited. Students may not concurrently register in SPMA 4F03, 4F04, or 4F05.

    SPMA 4F02

    Sport Management Internship

    Internship in an approved sport or sport-related organization.

    Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

    Co-requisite: SPMA 4F01.

    Note: enrolment limited. Placement will be a full-time experience over the period of one term. Internship applications must be submitted no later than March 31. Applications are available online at http://www.fahs.brocku.ca/spma/current_students. Students are responsible for obtaining the internship in consultation with the instructor. Depending upon the nature of the placement, a criminal reference check may be required. Students may not concurrently register in SPMA 4F03, 4F04 or 4F05.

    Completion of this course will replace previous assigned grade and credit obtained in SPMA 4P92.

    SPMA 4F03

    Honours Research Project

    Analysis of research assumptions and methodologies in sport management, including a group research project identifying a research problem, reviewing literature and research methods completing an ethics application, collecting and analyzing data, and presenting the findings.

    Lectures, seminar, tutorial, 3 hours per week.

    Restriction: open to SPMA majors with a minimum 70 percent major average, 13.0 overall credits and permission of the instructor.

    Prerequisite: SPMA 3P07 (minimum of 70 percent) or 3P17 (minimum of 70 percent).

    Note: applications must be submitted by May 30. Forms are available at http://www.fahs.brocku.ca/spma/current_students. Scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.

    SPMA 4F05

    Honours Research Thesis

    Individual research project carried out under the supervision of a faculty advisor. Topics are to be chosen in consultation with faculty willing to supervise.

    Lectures, seminar, tutorial, 3 hours per week.

    Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of the instructor.

    Prerequisite: SPMA 3P07 (minimum 70 percent) or 3P17 (minimum 70 percent).

    Co-requisite: SPMA 4F04.

    Note: applications must be submitted by May 30. Forms are available at http://www.fahs.brocku.ca/spma/current_students. Scheduled tutorials and class meetings are held throughout the year. Students may not concurrently register in SPMA 4F01 and 4F02.

    SPMA 4P06

    Application of Economics to Sport Management

    Sport decision making within the framework of economic theory. Topics may include demand for and supply of sport events, event pricing and salary decisions, and the economics of sport facilities investment.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 3P97.

    SPMA 4P07

    Sport Sponsorship

    Examination of the management and delivery of the sport sponsorship marketing exchange process. Topics may include branding, acquisition, pricing, assessment, and evaluation principles of sponsorship.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 3P65 (3P95).

    SPMA 4P08

    Sport Management Ethics

    Examination of ethical theories, principles and applications, with case study analyses, and personal and professional ethical issues in sport management.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 2P05.

    Students will not receive earned credit in SPMA 4P08 if PEKN 4P11 has been successfully completed.

    SPMA 4P09

    Leadership in Sport Management


    Overview and analysis of various leadership theories and their application to sport management. Topics may include leadership styles, roles, and behaviours in the context of sport organizations.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 3P21.

    SPMA 4P10

    Managing Change and Innovation in Sport Organizations

    Examination of the nature of change and innovation within sport organizations; theoretical and practical approaches to analyzing and managing change.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 2P05.

    SPMA 4P12

    Gender in Sport Management

    Examination of gender issues as an integral part of sport organizations' persistence to under representation of marginalized groups.

    Seminar, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 2P05.

    Note: Students will not receive earned credit in SPMA 4P12 if PEKN 4P95 or WISE 4P95 have been successfully completed.

    SPMA 4P15

    Decision Making and Strategy in Sport Organizations

    Examination of decision making and strategy in sport organizations through the use of case studies and/or contemporary issues. Topics may include diagnosing organizational problems and developing strategies to solve these problems.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisites: SPMA 2P05; SPMA 3P07 or 3P17.

    SPMA 4P18

    Sport and Social Responsibility

    Examination of contemporary of social responsibility relative to sport and the sport industry. Topics include business ethics, community investment, consumer awareness, corporate citizenship, employee relations, accountability, global initiatives, human rights, environmental investment, stakeholder management, and sustainable development.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 2P05.

    SPMA 4P21

    Performance Management in Sport Organizations

    Theoretical and practical foundations of managing performance in sport organizations emphasizing perspectives of employee performance, strategic human resource planning, and the analysis of performance problems.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 3P21.

    SPMA 4P25

    Strategic Alliances in Sport Management

    Strategic management coupled with an overview of various perspectives of interorganizational relationships.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits

    Prerequisite: SPMA 2P05.

    SPMA 4P86

    Legal Drafting and Contract Analysis for Sport Management

    Introduction to drafting techniques, analysis of the structure and use of basic contracts by the sport manager including employment contracts, contracts for services, athlete agreements, sponsorship contracts, and licensing and sale agreements.

    Lectures, tutorial, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 2P96.

    SPMA 4P91

    Power, Politics and Policy in Sport

    Relationship between power, politics and policy in sport organizations and how social, political, economic and cultural influences affect sport policy. Topics may include content and scope of policy, struggle for power within and between organizations, role of non-governmental organizations, sport as a tool for development, and role of advocacy, public participation and deliberative democracy in policy.

    Lectures, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 2P06.

    Completion of this course will replace previous assigned grade and credit obtained in SPMA 4V91.

    SPMA 4P92

    Sport Management Practicum

    Field placement with sport-related groups and organizations.

    Tutorial, 2 hours alternating weeks over 2 semesters; 80 hour placement.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.

    Note: enrolment limited. Applications must be submitted by May 30. Forms are available at http://www.fahs.brocku.ca/spma/current_students.

    Completion of this course will replace previous assigned grade and credit obtained in SPMA 4F02.

    SPMA 4P93

    Sport for Development Field Experience

    May include planning, communication, relationship building, leadership development, program delivery and evaluation in a national or international humanitarian sport project.

    Lectures, labs, fieldwork.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.

    Prerequisite: SPMA 3P93.

    Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course and attend an orientation session. Students must be at least 18 years of age and have a valid passport, visa and immunizations as required. Students are required to pay their own expenses.

    SPMA 4P95

    Advanced Sport Marketing Seminar

    Historical, contemporary, and future issues and trends in sport marketing.

    Lectures, cases, discussion, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 3P65 (3P95).

    Completion of this course will replace previous assigned grade and credit obtained in SPMA 4V95.

    SPMA 4P96

    Negotiation of Deals and Disputes in Sport Organizations

    Introduction to the theory, processes, and practice of negotiation. Topics may include conflict analysis; interest-based negotiation; distributive and integrative negotiations, strategies, techniques and styles; ethical considerations and dispute resolution tools.

    Lectures, tutorial, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

    Prerequisite: SPMA 2P96.

    Completion of this course will replace previous assigned grade and credit obtained in SPMA 4V96.

    SPMA 4P98

    Major Games Field Course

    Observation and analysis of operations of a major sport event. Topics may include marketing, human resources, sponsorship, finance, venue management and strategic alliances.

    Lectures, labs, fieldwork.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor

    Prerequisite: SPMA 3P08.

    Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course and attend an orientation session. Students must be at least 18 years of age and have a valid passport, visa and immunizations as required. Students are required to pay their own expenses.

    SPMA 4P99

    Advanced Special Studies in Sport Management

    Advanced directed study in specialized areas of sport management.

    Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and permission of instructor.

    Note: application forms available online at http://www.fahs.brocku.ca/spma/current_students.

    SPMA 4V90-4V99

    Advanced Topics in Sport Management

    Practical experiences offered in specialized areas of sport management.

    Lectures, seminar, 3 hours per week.

    Restriction: open to SPMA majors with a minimum of 13.0 overall credits.

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