Home > Masters > Business Management (others) > Calgary > Master of Science in Management - Marketing Stream - Calgary - Alberta

Master of Science in Management - Marketing Stream

Speak without obligation to Brock University

To contact you must accept the privacy policy

Comments about Master of Science in Management - Marketing Stream - At the institution - Calgary - Alberta

  • Objectives
    The primary objective of the M.Sc. program is to provide students with depth and breadth of knowledge in a specialized area that would allow them to: * apply their knowledge even in new and unfamiliar circumstances through a conceptual understanding of the specialization; * be able to adapt and innovate to solve problems in the area of their specialization; * critically analyze and contribute to the creation of knowledge in the specialized discipline.
  • Academic Title
    Master of Science in Management - Marketing Stream
  • Course description
    Students in the MSc marketing stream will adopt the following program plan:

    Terms 1 & 2 (September to April)
    MSCM 5P01 - Research Methodology I
    MSCM 5P02 - Research Methodology II
    MSCM 5P61 - Current Issues in Marketing Theory I
    MSCM 5P62 - Consumer Behavior and Behavioral Decision Theory

    Plus one of:
    MSCM 5P63 - Advances in New Product Development
    MSCM 5P64 - Selected Readings in Consumer Behavior
    MSCM 5P65 - Advances in Strategic Market Management
    MSCM 5P66 - Advances in Business-to-Business Marketing
    MSCM 5P67 - Advances in International Marketing
    MSCM 5P68 - Advances in Services Marketing

    + one half-credit elective course

    MSCM 5N01 - Research Seminar I (non-credit)
    MSCM 5N02 - Research Seminar II (non-credit)

    Term 3
    (May to August)
    MSCM 5P90 - Thesis Research Proposal

    Terms 4 & 5
    (September to April)
    MSCM 5F95 - Thesis in Management

    MSCM 5N03 - Research Seminar III (non-credit)
    MSCM 5N04 - Research Seminar IV (non-credit)

    Courses:

    MSCM 5F90
    MSc Thesis

    The preparation and defence of a thesis demonstrating the candidate’s ability for independent and original research.

    Pre-requisite: MSCM 5P90.

    MSCM 5N01
    Research Seminar I

    Students will be expected to participate actively in and contribute to the presentations held at the Faculty of Business bi-weekly seminar series. Both internal faculty members, as well as visiting speakers, and students present the results of their academic research.

    MSCM 5N02
    Research Seminar II

    Students will be expected to participate actively in and contribute to the presentations held at the Faculty of Business bi-weekly seminar series. Both internal faculty members, as well as visiting speakers, and students present the results of their academic research.

    MSCM 5N03
    Research Seminar III

    Students will be expected to participate actively in and contribute to the presentations held at the Faculty of Business bi-weekly seminar series. Both internal faculty members, as well as visiting speakers and students, present the results of their academic research. Students would be expected to present both their thesis research proposals and completed theses in the second year of their program.

    MSCM 5N04
    Research Seminar IV

    Students will be expected to participate actively in and contribute to the presentations held at the Faculty of Business bi-weekly seminar series. Both internal faculty members, as well as visiting speakers and students, present the results of their academic research. Students would be expected to present both their thesis research proposals and completed theses in the second year of their program.

    MSCM 5P01
    Research Methodology I

    A comprehensive overview of the multivariate statistical techniques and time series analysis commonly employed in management research and an overview of the issues associated with economic data and survey research. Students will be exposed to both the theoretical concepts underlying multivariate statistical techniques and the practical use of these concepts through various exercises employing a variety of statistical software packages.

    MSCM 5P02
    Research Methodology II

    A continuation of Research Methodology I with a focus on more advanced multivariate statistical techniques such as discriminate analysis, logistic regression, principal component and factor analysis as well as structural equation modeling. Additional topics will include survey and experimental research design.

    MSCM 5P31
    Current Issues in Accounting Research I

    Introduction to accounting theory and research methods used in behavioural accounting research. Critical analyses of the behavioural implications of current accounting practice and principles within the frameworks will be studied.

    MSCM 5P32
    Current Issues in Accounting Research II

    Introduction to accounting theory and research methods used in market-based research, information economics research, decision theory research as well as critical perspectives in accounting.  Analyses of current accounting practice and principles within these frameworks will be studied.

    MSCM 5P33
    Advanced Special Topics in Accounting

    Emerging issues and topics in accounting and its subdisciplines. Development of a deeper understanding of and critical thinking skills about a specific area. Research proposals will be developed throughout the term.

    MSCM 5P41
    Theory of Capital Markets

    Introduction to financial economics emphasizing discrete-time models and empirical applications. Includes a review of the theory of choice under uncertainty, then develops the main classical asset theory. Discussions on empirical puzzles and recent theories that have been proposed to address them.

    MSCM 5P42
    Research Methodology in Finance

    Introduction to important econometric techniques that are used in empirical finance. Emphasis on the model formulation, estimation methods, and result interpretations. Students will be required to conduct computer assignments based on assigned research papers.

    MSCM 5P43
    Options and Futures

    Introduction to the theories and pricing models of the various types of derivative securities: forwards, futures, swaps, options, and exotics. Includes an introduction to stochastic calculus, martingale pricing and the application of mathematics to derivatives pricing.

    MSCM 5P44
    Fixed Income Securities and Interest Rate Models

    Introduction to theory of fixed-income securities and the term structure of interest rate models. Topics may include the discrete interest rate model, arbitrage-free continuous-time models, the valuation of interest rate derivatives, and models of credit spreads dynamics.

    MSCM 5P45
    Advanced Corporate Finance

    Introduction to theoretical models and related empirical evidence of the corporate financial decisions. Topics include the theory of valuation under certainty and uncertainty, the optimal capital structure, and the asymmetric information, signaling, and principal-agent problems.

    MSCM 5P46
    International Finance

    Introduction to the theory of business finance as applied to the operations of multinational firms. Includes the theoretical and practical aspects of the various international financial markets, the impact of the international environment on the financial decision making of the individual and the firm, and financial analysis and control of foreign investment decisions.

    MSCM 5P61
    Current Issues in Marketing Theory

    Discussion of the discipline of marketing as a theoretical domain. Topics may include major contemporary and controversial issues in marketing theory, the history and evolution of marketing thought, and the fundamental issues involved in the philosophy of science and its impact on marketing inquiry.

    MSCM 5P62
    Consumer Behaviour and Behavioural Decision Theory

    Exposure to the academic field of consumer decision-making. Integration of theories from psychology, economics, and behavioral accounting. Students will gain an in depth knowledge of how consumers arrive at certain decisions and what factors facilitate and hinder this process. Topics may include prospect theory, mental accounting and preference reversal.

    MSCM 5P63
    Advances in New Product Development

    The study and analysis of the new product development process and outcomes. Understanding of the differences between and implications of incremental vs. breakthrough new products. Readings and discussion will focus on the significance of innovations for firm survival.

    MSCM 5P64
    Selected Readings in Consumer Behaviour

    Introduction to consumer behavior using various literatures in the social sciences such as economics, psychology, and anthropology. Information processing paradigm will be the cornerstone framework used in the course. Cross-cultural behavioral issues are also explored.

    MSCM 5P65
    Advances in Strategic Market Management

    Exploration of research on marketing strategy content, formulation process and implementation related issues. Discussion of literature from many different areas such as marketing, sociology, organizational theory, organizational psychology, and economics. Students will develop an in-depth understanding of the theories, concepts, models, and paradigms that collectively form the foundation for marketing strategy.

    MSCM 5P66
    Advances in Business-to-Business Marketing

    Discussion of major theories and current research in business-to-business marketing. Includes advanced topics on business-to-business marketing as a sub-discipline, including customer value generation, relationship marketing, buyer-seller relationships, and supply chain management process in organizations. Understanding of marketing phenomena and processes as they apply to managerial decision-making and increased the productivity of the marketing function within the organization.

    MSCM 5P67
    Advances in International Marketing

    Introduction to the complex marketing issues that are crucial to the success of an international business. Discussions on international expansion and the obstacles that firms must overcome when expanding overseas as well as standardization vs. localization of marketing strategies. Special attention will be focused on examining and evaluating global marketing opportunities and developing marketing strategies to capitalize on these opportunities.

    MSCM 5P68
    Advances in Services Marketing

    Discussion of the major differences between services marketing and products marketing as well as internal marketing and the role of employees in service management. Other topics may include the importance of service quality and customer satisfaction in creating loyalty, the significance of and opportunities brought by service failure recovery, and the role of information technology in delivering superior service experiences.

    MSCM 5P71
    Operations Research Modeling

    Formulation of optimization models for the design and operation of business systems. Students will gain familiarity with the operations research modeling approach and develop the concepts, algorithms, and tools needed to approach real world business problems. Topics covered may include linear, integer and nonlinear programming, game theory, probabilistic inventory models, Markov chains, deterministic and stochastic dynamic programming, and queuing theory.

    MSCM 5P72
    E-Business Modeling & Applications

    Introduction to the fundamental issues and models of e-business and the key technologies and methodologies required for the development of e-business applications. Emphasis will be on methodical approach to e-business performance analysis and evaluating e-Business infrastructure and services. Other topics may include E-Business Modeling, E-Business Functions and Application Architecture, Capacity Planning Methodology for E-Business, and E-Business Performance Modeling Concepts.

    MSCM 5P73
    Logistics and Supply Chain Management

    An overview of supply chain management and modeling systems, covering both technical and managerial issues. Topics will include information technology support in supply chain such as ERP and e-business, supply chain modeling and solution methods, and modeling applications to strategic and tactical supply chain planning.

    MSCM 5P74
    Data Mining Techniques and Applications

    Introduction to the data mining process and the various concepts, principles, and techniques of data mining. Students will also have hands-on experience in applying the concepts to solving real-life business problems using data mining tools and systems. Major topics include foundations of data mining, data warehousing and on-line analytical processing, association rule mining, classification and prediction, and clustering.

    MSCM 5P75
    Advanced Information Systems Modeling

    Advanced knowledge for managing information systems focused on modeling and the use of computer tools to solve real-life organizational problems. Students will develop an understanding of the integrated organizational context of information systems. Major topics include theoretical concepts for information systems modeling, quantitative analysis and decision-making for business environments, computer-based systems development tools, and decision support and data warehousing techniques.

    MSCM 5P76
    Mathematical Programming

    Formulation and applications of linear and integer programming: simplex method, sensitivity analysis and duality; parametric programming and post-optimality analysis; branch and bound; implicit enumeration; cutting plan algorithm. Theory and applications of non-linear optimization: convex sets, convex and concave functions, Kuhn-Tucker conditions; duality in nonlinear programming; computational methods for quadratic and convex programming; geometric programming.

    MSCM 5P77
    Simulation of Business Systems

    Applications of simulation in various business disciplines, including Finance, Marketing, Information Systems and Operations. Students will develop an understanding of the entire simulation modeling process. More than just creating a computerized model, emphasis will also be on understanding and formalizing the problem, properly defining the scale and scope of modeling projects, collecting data, and appropriately interpreting and presenting simulation results.

    MSCM 5P78
    Forecasting Systems for Management

    Introduction to forecasting tools that are necessary for firms to remain competitive in the digital world. Topics include simple forecasting tools and Box-Jenkins forecasting tools.

    MSCM 5P90
    Thesis Research Proposal

    The development of a proposal which will provide the framework for the student's thesis. The proposal will be formally presented to the supervisory committee. Note: The proposal contract form must be completed and returned to the Faculty of Business Graduate Programs Office before students will be allowed to register for this course.

Other programs related to Business Management (others)

This site uses cookies.
If you continue navigating, the use of cookies is deemed to be accepted.
See more  |