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Master of Business Administration - Marketing Stream

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  • Objectives
    Designed to provide an integrated theoretical/managerial perspective on the discipline of marketing with particular emphasis on issues pertaining to marketing in a global marketplace.
  • Academic Title
    Master of Business Administration - Marketing Stream
  • Course description
    Term 1 -
    Sept-Dec
    Course Number     Course Name
    MBAB 5P01             Accounting for Decision-Making I
    MBAB 5P02             Quantitative Analysis
    MBAB 5P03             Economic Environment of Business
    MBAB 5P04             Organizational Behaviour and Design
    MBAB 5P08             Financial Management

    Term 2-
    Jan-Apr
    Course Number     Course Name
    MBAB 5P05             Marketing Management
    MBAB 5P06             Accounting for Decision-Making II
    MBAB 5P07             Operations Management
    MBAB 5P09             Management Information Systems
    MBAB 5P22             Global Business

    Term 3 -
    Sept-Dec
    Course Number     Course Name
    MBAB 5P20             Applied Business Research
    MBAB 5P25             Business Ethics
    MBAB 5P61*           Marketing Strategy
    MBAB 5P62*           Marketing Research
    MBAB 5P67*           Sales Management

    Term 4 -
    Jan-Apr    
    Course Number     Course Name
    MBAB 5P21             Business Strategy
    MBAB 5P__             Specified MBA Elective
    MBAB 5P63*           International Marketing
    MBAB 5P64*           Consumer Behaviour
    MBAB 5P66*           Services Marketing

    * Elective courses will be offered only if sufficient student demand exists. Substitutions of electives may be made at the discretion of the relevant Department.

    CORE COURSES:

    MBAB 5P01 Accounting for Decision-Making I

    The functional basics of accounting for management and business decisions. Data collection, classification, processing and interpretation.

    MBAB 5P02 Quantitative Analysis

    Statistical and quantitative approaches to business decision making, analysis of business problems including descriptive statistics, regression and forecasting techniques, linear programming and decision tree analysis.

    MBAB 5P03 Economic Environment of Business

    Macro and micro economic concepts related to business decision making including sales taxes and subsidies, consumer and production theory and various market structures such as discriminating monopoly, oligopoly and dominant firms. The determinants of levels of national income, employment, interest rates, inflation and prices in the Canadian economy. Government monetary, fiscal and international economic policies.

    MBAB 5P04 Organizational Behaviour and Design

    Individual, group and organizational processes in organizations. Micro level topics include motivation, leadership, individual perception and attitudes, group dynamics and conflict management. Organization theory (macro) topics include organization design; environment, technology and structure, power and politics in organizations and organizational culture.

    MBAB 5P05 Marketing Management

    Demonstrating the role of marketing in the firm, exploring the relationship of marketing to other functions, and helping students to learn how to make marketing decisions in the context of general management.

    MBAB 5P06 Accounting for Decision-Making II

    An examination of financial reporting issues and managerial accounting techniques in the context of problem solving and decision making in business.

    MBAB 5P07 Operations Management

    Managerial issues relating to the operations function of organizations, concepts and techniques of operations-production management, product and service design, process selection, facility location and layout, quality management, planning, inventory and supply-chain management, project management and management of new technologies.

    MBAB 5P08 Financial Management

    Concepts, instruments and techniques used for financial decision making. Emphasis is on the maximization of shareholders' wealth and on the role of the financial manager in choosing the appropriate techniques for typical problem solving.

    MBAB 5P09 Management Information Systems

    Information systems and their application in business organizations. Key management issues with respect to the use of computer and information technology in modern business environments. The various tools of information systems and the interrelationships of computer systems and telecommunications as management challenges in the technology age.

    MBAB 5P20 Applied Business Research

    The basic tools of business research to gather, record, and analyze data for aid in making business decisions. Survey design, scales, multivariate analysis and non-parametric measures.

    MBAB 5P21 Business Strategy

    The development of plans and activities that integrate the various operating and support functions of an organization to effect strategies of competitive positioning. The tasks of governance and leadership related to the dynamic nature of corporate strategy. The accountability of the firm to internal and external stakeholders.

    MBAB 5P22 Global Business

    Exposes students to numerous challenges a firm faces as it attempts to internationalize its operations. At the end of the course the student is expected to have a better understanding of the micro factors which make management of international businesses distinct from domestic businesses. The topics to be covered include the international aspects of business functions, entry strategies, site selection, world trade developments and ethics in international business.

    MBAB 5P23 Entrepreneurship

    Theories of entrepreneurship and intrapreneurship, entrepreneurial attributes, new venture creation processes, web based business operations, and business plan preparation.

    MBAB 5P24 Business Law

    The legal environment of business and basic legal considerations for business organizations including forms of organization, liability of owners, shareholders, directors and managers.

    MBAB 5P25 Business Ethics

    Ethical theory and cases pertaining to business individuals, business organizations, and political-economic systems. Topics may include basic concepts of philosophical ethics; the rights and responsibilities of shareholders and other stakeholders; corporate governance; moral issues in international business; moral obligations to consumers; workplace issues; the natural environment; the relation of ethics and law; capitalism and its critics; future directions for the relationship of business to the rest of society.

    MBAB 5P91 Research Project II (0.5 credits)
    MBAB 5P92 Research Project III (0.5 credits)
    MBAB 5P93 Research Project IV (0.5 credits)
    MBAB 5F91 Research Project I (1.0 credits)

    An independent research project in the area of specialization supervised by a faculty member. Projects can be literature based, applied organization based or focussed on empirical data.

    MARKETING STREAM COURSES


    MBAB 5P61 Marketing Strategy

    The development and the execution of marketing strategies. Topics include market orientation, customer retention strategies, industry, customer and competitive analysis, sources of competitive advantage and advanced marketing mix strategies. Computer simulation.

    MBAB 5P62 Marketing Research

    The role of marketing research as a marketing decision making tool. Topics include questionnaire design, experimentation, sampling, data collection and analysis and statistical methods for marketing research.

    MBAB 5P63 International Marketing

    Globalization is now a top priority for large and small companies, and marketing is the key function allowing firms to expand worldwide. This course uses a practical, managerial approach to explore global decisions. Topics covered include market selection and entry, alliances, competitive analysis, global consumers and brands, cross-cultural management, global communications and organization. Extensive class discussions and oral presentations by students cover cases and articles on international markets.

    MBAB 5P64 Consumer Behaviour

    The application of behavioural science concepts to marketing; the interactions of consumers, sellers, public policy makers and researchers.

    MBAB 5P65 Business-to-Business Marketing

    This course develops the managerial skills and insights required to apply marketing principles to effectively and efficiently market business products and services to other companies, government bodies and institutions. The course will examine the unique aspects of business-to-business marketing such as shifting channel power relationships, the nature of e-commerce, organizational buying behaviour.

    MBAB 5P66 Services Marketing

    Students taking this course will become more aware of the nature and characteristics of services, more knowledgeable about the ways services need to be marketed due to their intangible core, and more knowledgeable about service quality, the foundation of services marketing. Students completing the course will understand the success factors in services marketing.

    MBAB 5P67 Sales Management

    Management of the sales force and the role of the sales function in marketing strategy. This course covers the inter-related sales force management processes of developing and implementing the company's strategic sales program, and reviewing and evaluating sales performance. Specific topics include planning and organizing the selling function; estimating market potential and forecasting sales; account management strategies and managing customer interactions; recruiting, selecting, training, compensating, and motivating salespeople; and evaluating the sales force and individual salespeople.

    MBAB 5P68 New Product Development

    Major issues, problems, and challenges faced by new product development managers and their teams. Topics include: (1) the key stages of product development: opportunity identification, idea generation; product design; product testing; launch issues; and life-cycle management; (2) new analytical methods to reduce risk and improve innovativeness at both new product team-level and firm-level, and (3) a variety of new product development strategies (i.e., incremental versus radical innovativeness; technological discontinuities and dominant designs; new product diffusion and adoption; and exploration versus exploitation) from the perspective of large companies and start-ups.

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