Bachelor of Commerce in Marketing

Comments about Bachelor of Commerce in Marketing - At the institution - Montreal - Québec

• Objectives
  The Marketing curriculum ensures that our students are up-to-date and fully equipped in terms of the knowledge, skills, and attitudes suitable for marketplace success in the twenty-first century. The applied “how to” approach that pervades the marketing curriculum greatly enhances graduates’ employability and value to a corporation immediately upon graduation, preparing them to start the new business that Canada requires to ensure its future economic well-being.
• Practical experience
  There is an optional co-op aspect associated with this course.
• Academic title
  Bachelor of Commerce in Marketing
• Course description
  Major in Marketing — 24 credits
  Minor in Marketing — 12 credits
  
  Sample courses include:
  
      * Marketing Research
      * Consumer Behaviour
      * Advertising
      * Personal Selling and Sales Management
      * Customer Service Excellence
      * Product Strategy and Innovation
      * Strategic Marketing Planning
  
  Core Courses:
  Year 1 — 24 credits
  
  Term 1
  
      * COMM 210 - Contemporary Business Thinking
      * COMM 212 - Business Communication
      * COMM 215 - Business Statistics
      * COMM 217 - Financial Accounting
  
  Term 2
  
      * COMM 220 - Analysis of Markets
      * COMM 222 - Organizational Behaviour and Theory
      * COMM 224 - Marketing Management
      * COMM 225 - Production and Operations Management
  
  Year 2 — 15 credits
  
  Term 1
  
      * COMM 301 - Management Information Systems
      * COMM 305 - Managerial Accounting
      * COMM 308 - Introduction to Finance
  
  Term 2
  
      * COMM 315 - Business Law and Ethics
      * COMM 320 - Entrepreneurship
  
  Year 3 — 3 credits
  
      * COMM 401 - Strategy and Competition