As a student in the Media and Communications B.A. program, you will develop a solid understanding of the roles mass media play in a democratic society. You will also study theory of communications practices in the circulation of information and the legal and ethical responsibilities of media. You will learn about the media’s roles in relation to government and how media as business organizations facilitating economic life. You will also study the media’s role in public relations and develop practical abilities, including communication skills and practices that are adaptable in a variety of media workplace contexts.
From a career perspective, UCAN’s Bachelor of Arts in Media and Communications will prepare you positions in a broad range of fields, including television, web media, publishing, public relations, marketing and media regulation. The program includes directed studies streams that allow the individual student to choose a topic of interest in one of three general study areas media writing, media as business or public relations.