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Master in Marketing Management

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  • Academic Title
    Official qualification: Master in Marketing Management by ESADE (Universidad Ramon Llull)
  • Course description

    September - December '09
    Keys to a Career in Marketing (20 ECTS)
    Participants must take five core courses:

    . Brand Management
    . Sales Management
    . Consumer Behaviour
    . International Marketing Strategies
    . Business in Society



    January '10
    Personal and Professional Development (5 ECTS)

    . Study Tour: Intensive weeks abroad including seminars at world-class universities forming part of ESADE's international network.

    . Management skills: Seminars for developing key management skills such as leadership, teamwork and negotiation.

    . Career Planning: Participants receive advice and guidance from specialists in Human Resources as well as taking part in activities to bring you into contact with the business world, such as the ESADE Business Forum or institutional presentations companies make at ESADE.



    February - April '10 Developing a Marketing Profile (20 ECTS)

    This is the moment to customize your own academic career. You can choose from among a wide range of elective courses to select those that best meet your needs and professional interests:

    . 2 Marketing electives
    . 2 Free electives


    May - July '10 Research Project  (15 ECTS)

    The module stresses initiative and personal study. Participants can choose a theme or field which you want to research:

    . An internship
    . A company creation project
    . A thesis

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