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Certificate/Diploma in General Arts and Science - Media and Communication Studies

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  • Objectives
    The General Arts and Science - Media and Communication Studies program is designed for students who are interested in media, communications, film studies and photography. This program will help students prepare for success in a variety of programs including Advertising, Marketing, Broadcasting-Television, Broadcasting-Radio, Public Relations and Journalism. Students in General Arts and Science explore their interests, aptitudes and skills, assess career choices, experience college delivery of course material and generally prepare for further post-secondary studies. If you have a passion for writing, enjoy conceptualizing ideas, are disciplined, motivated and resourceful, and possess good time management skills, this is the stream for you. One-Year Certificate Program On successful completion of two semesters (September-April), students will be eligible to graduate and receive Ontario College Certificate. Graduates may apply to another program at the College or may continue their studies in the second year of the General Arts and Science program. Some credits acquired during the one year certificate program may be considered as transfer credits towards other college programs.
  • Academic Title
    Certificate/Diploma in General Arts and Science - Media and Communication Studies
  • Course description

    Level 1

    DAT5758 Computer Foundations I


    This course provides an introduction to the use of a current word processor, presentation software, spreadsheet, Internet browser, email and operating system.

    ENL1813G Communications I


    Communication remains an essential skill sought by employers, regardless of discipline or field of study. Using a practical, vocation-oriented approach, students focus on meeting the requirements of effective communication. Through a combination of lectures, exercises, and independent learning, students practise writing, speaking, reading, listening, locating and documenting information, and using technology to communicate professionally. Students develop and strengthen communication skills that contribute to success in both educational and workplace environments.

    PSI1703 Introduction to Political Studies

    The purpose of this course is to help students become informed political observers. Students will be introduced to the ideas and basic concepts of political science and explore the ideological basis for modern political systems. Various forms of government will be surveyed as students examine government as a complex process that produces law and public policy for society.

    SOC1722 Sociology I

    This course provides students with an opportunity to explore how membership in social groups affects individual behaviour. Using various sociological perspectives, students will analyze the interactions between social groups, institutions and organizations and describe the impact social facts have on everyday life. Topics to be surveyed include sociological research, culture, socialization, deviance, gender and social stratification.

    SSC0041 Fundamentals of Creative Photography

    This course provides an introduction to photography using digital technology. Students explore the functions, operations and formats available through camera technology. The business, design and artistic merits studied enable students to appreciate and execute photographic work demonstrating proper composition, colour and lighting techniques, image manipulation and photo presentation skills. Students are required to have access to a basic digital camera for this course. Specifications for the camera are as follows: minimum 4-5 megapixels, exposure modes-program, auto, manual, and shutter.

    SSC0042 Media Dynamics

    This course will introduce students to Media Studies - theories, technological changes and the relationships that exist between various media and their audiences. Students will individually produce reports demonstrating knowledge of media workings and skills in current events and media processes. Collectively students will work on a media field group presentation demonstrating effective presentation skills, and the fundamental workings of a specific media career, using team-building techniques.

    Level 2


    DAT0066 Computer Foundations II


    Students build on the knowledge learned in DAT5758 and strengthen their skills and competencies in the use of word processing, spreadsheet, and presentation software, Internet, and email. This course also includes an introduction to the use of web building software.

    ENL1823G Communications II

    This course develops critical elements of workplace communication with emphasis on clear writing techniques. In addition, students give presentations supported by technology and assess their own communication skills.

    ENL1982 Writing for Media and Communication

    This course will develop the student's ability to identify and write creatively for mass media audiences. Format, style and content will be studied with field assignments in the areas of creative advertising, public relations, journalism, and scriptwriting.

    MTM1740 Film Studies


    This course explores the world of cinema art and its historical and contemporary impact on society. The focus of study will be on the analysis of film through formal and stylistic systems. Motion pictures from various countries and cultures will be viewed with special emphasis on the Canadian film industry. Projects/presentations on media - related topics such as scriptwriting, documentary and dramatic short subject films will provide students with "hands-on" experience. Hours for projects and screenings will involve additional time outside of class.

    PSI1705 Public Affairs


    This course serves as an introduction to the subject matter and techniques of political studies in governmental and non-governmental organizations. It offers an examination of politics at a general theoretical level and of certain selected political systems as found in Canadian politics, to provide examples of politics in action.

    SOC1723 Sociology II


    Building on the perspectives, concepts and vocabulary developed in Sociology I, students in this course are provided with an opportunity to further examine the discipline of sociology and the impact group membership has on individual behaviour. Topics to be surveyed include race and ethnicity, aging, work, politics, the family, demography and social change.

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