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Certificate in the Advanced Arts and Entertainment Management

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  • Objectives
    The Advanced Arts and Entertainment Management certificate program provides students with the skill-sets, job experience, and contacts necessary to gain employment in the industry. This one-year program requires two years of post-secondary training or work experience equivalent and offers students a unique blend of course work and practicum experience in the arts and entertainment industry. Students gain an overview of all aspects of arts and entertainment management, including marketing, resource development, and financial, tour, production, and artist management in both the commercial and non-profit cultural sectors.
  • Practical experience
    The students gain practical experience and cultivate relationships with one or more cultural organizations in the community working for professional arts and entertainment organizations. Past placements have included the Arts Club Theatre, 604 Records, New Performance Works, Edinburgh Fringe Festival, Universal Music Canada, Rumble Productions, Coastal Jazz and Blues Society, Axis Theatre, Yukon Arts Centre, and Nettwerk Records. Our graduates have found employment with Sam Feldman and Associates, Vancouver East Cultural Centre, Arts Club Theatre, Firehall Arts Centre, Bard on the Beach, and Festival Distribution, to name just a few.
  • Academic Title
    Certificate in the Advanced Arts and Entertainment Management
  • Course description
    First Term    Course Credits
    • AEM 345    Advanced Media Relations, Marketing and Promotions    1.50
    • AEM 346    Advanced Organizational Structures in Arts and Entertainment Management    1.50
    • AEM 347    Advanced Financial Management in Arts and Entertainment Management    1.50
    • AEM 348    Advanced Resource Development: Grantsmanship, Sponsorship and Fundraising    1.50
    • AEM 349    Advanced Fundamentals of Artist Development    1.50
    • AEM 350    Advanced Production and Tour Management    1.50
    Credits    9.00
    Required:    9.00


    Second Term    Course Credits
    • AEM 340    Advanced Practicum in Arts and Entertainment Management I    12.00
    Credits    12.00
    Required:    12.00


    Third Term    Course Credits

    • AEM 341    Advanced Practicum in Arts and Entertainment Management II    12.00
    Credits    12.00
    Required:    12.00


    Second or Third Term    Course Credits
    • AEM 351    Audience Services Practicum and Computer Applications    1.00
    Credits    1.00
    Required:    1.00


    Total Program Credits    34.00

    AEM 345    Advanced Media Relations, Marketing and Promotions
    1.50 credits    (10,0,0) hrs    03 wks
    Students will be introduced to the basic concepts of marketing, public relations, and promotion in relation to arts and entertainment management. Lectures will focus on how to apply strategic marketing principles to arts and entertainment management.

    AEM 346    Advanced Organizational Structures in Arts and Entertainment Management
    1.50 credits    (10,0,0) hrs    03 wks
    This course will provide students with a basic overview and understanding of the organizational structures in arts and entertainment management. Lectures will focus on the fundamentals of organization and management in performing arts organizations with an emphasis on teaching the skills necessary to build successful relationships between the various organizational sectors. Guest speakers from participating arts organizations will be featured.

    AEM 347    Advanced Financial Management in Arts and Entertainment Management
    1.50 credits    (10,0,0) hrs    03 wks
    Students will be introduced to the basic concepts of financial management, including accounting, cash management, budgeting, box office management, forecasting and payroll, in relation to performing arts organizations. Lectures will focus on how to apply financial management principles to the performing arts.

    AEM 348    Advanced Resource Development: Grantsmanship, Sponsorship and Fundraising
    1.50 credits    (10,0,0) hrs    03 wks
    This course provides an understanding of the critical role of the resource development activities in performing arts and entertainment organizations. Topics include corporate sponsorship, direct mail, planned giving, and special event fundraising.

    AEM 349    Advanced Fundamentals of Artist Development
    1.50 credits    (10,0,0) hrs    03 wks
    Students will be introduced to the critical role of management in the development of an artist's career. Lectures will cover intellectual property management, contractual relationships, recording, touring, presentation, and marketing.

    AEM 350    Advanced Production and Tour Management
    1.50 credits    (4,0,0) hrs    08 wks
    Students will be introduced to the basic concepts of production and tour management in performing arts organizations. Lectures will focus on the personnel in performing arts organizations and their duties, equipment used in presenting performing arts, and the process of tour organization.

    AEM 351    Audience Services Practicum and Computer Applications
    1.00 credit    (1,0,5) hrs    07 wks
    This course will provide on-the-job experience managing all audience service roles as well as training in box office database and Excel. Students will receive in-class instruction, which will be followed by direct application. Students will be supervised by their instructor throughout their practicum. Only shows in the Capilano College Performing Arts Theatre will be considered for practicum hours. The course may be taken in second or third semester.

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