The electronic and print media constitute one of the centrally important factors in the twenty-first century. From newspapers and magazines to television and the Internet, media has increasingly asserted its influence on contemporary life. As such, individuals, businesses and organizations look to ways to effectively use and analyze several media to receive, interpret and present. The Bachelor of Arts in Media and Communication at University Canada West will provide you with the knowledge and skills to become an expert in the uses mass media and the field of communications.
From a career perspective, UCAN’s Bachelor of Arts in Media and Communications will prepare you positions in a broad range of fields, including television, web media, publishing, public relations, marketing and media regulation. The program includes directed studies streams that allow the individual student to choose a topic of interest in one of three general study areas media writing, media as business or public relations.