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Diploma in the Arts and Entertainment Management

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  • Objectives
    The Arts and Entertainment Management diploma program offers a comprehensive overview of the business side of the arts and entertainment industry and prepares students for a fast-paced career in a growing and dynamic sector. The program provides students with a well-rounded and thorough education in all aspects of the industry. Course work includes artist and tour management, marketing and resource development, production and financial management, as well as box office and audience services coordination.
  • Practical experience
    Practicum work placements are an essential part of this program. Students cultivate relationships within the arts and entertainment community by working for professional organizations such as artist management and record companies, as well as a variety of arts and cultural organizations in the commercial and non-profit sector, including theatre companies, dance organizations, performing arts venues, and festivals.
  • Academic Title
    Diploma in the Arts and Entertainment Management
  • Course description
    First Term    Course Credits
    • AEM 140    Arts and Entertainment Management I    3.00
    • AEM 142    Arts and Entertainment Applications I    3.00
    • AEM 145    Computer Applications in Arts and Entertainment Management    3.00
    • ENGL 100    Academic Writing Strategies    3.00
    Credits    12.00
    Required:    12.00

    Second Term    Course Credits

    • AEM 141    Arts and Entertainment Management II    3.00
    • AEM 143    Arts and Entertainment Applications II    3.00
    • AEM 146    Festival Management    1.50
    • AEM 147    Record Label Management    1.50
    • AEM 148    Venue Management    3.00
    • TECT 151    Introduction to Production and Design II    3.00
    Credits    15.00
    Required:    15.00

    Third Term    Course Credits

    • AEM 245    Media Relations, Marketing and Promotion    1.50
    • AEM 247    Financial Management in Arts and Entertainment Management    1.50
    • AEM 248    Resource Development in Arts and Entertainment Management    1.50
    • AEM 249    Fundamentals of Artist Development    1.50
    • AEM 251    Industry Seminar in Arts and Entertainment Management    1.50
    • AEM 252    Tour Management    1.50
    Credits    9.00
    Required:    9.00

    Fourth Term    Course Credits

    • AEM 240    Practicum in Arts and Entertainment Management I    12.00
    Credits    12.00
    Required:    12.00

    Fifth Term    Course Credits

    • AEM 241    Practicum in Arts and Entertainment Management II    12.00
    Credits    12.00
    Required:    12.00

    Total Program Credits    60.00

    AEM 345    Advanced Media Relations, Marketing and Promotions
    1.50 credits    (10,0,0) hrs    03 wks
    Students will be introduced to the basic concepts of marketing, public relations, and promotion in relation to arts and entertainment management. Lectures will focus on how to apply strategic marketing principles to arts and entertainment management.

    AEM 346    Advanced Organizational Structures in Arts and Entertainment Management
    1.50 credits    (10,0,0) hrs    03 wks
    This course will provide students with a basic overview and understanding of the organizational structures in arts and entertainment management. Lectures will focus on the fundamentals of organization and management in performing arts organizations with an emphasis on teaching the skills necessary to build successful relationships between the various organizational sectors. Guest speakers from participating arts organizations will be featured.

    AEM 347    Advanced Financial Management in Arts and Entertainment Management
    1.50 credits    (10,0,0) hrs    03 wks
    Students will be introduced to the basic concepts of financial management, including accounting, cash management, budgeting, box office management, forecasting and payroll, in relation to performing arts organizations. Lectures will focus on how to apply financial management principles to the performing arts.

    AEM 348    Advanced Resource Development: Grantsmanship, Sponsorship and Fundraising
    1.50 credits    (10,0,0) hrs    03 wks
    This course provides an understanding of the critical role of the resource development activities in performing arts and entertainment organizations. Topics include corporate sponsorship, direct mail, planned giving, and special event fundraising.

    AEM 349    Advanced Fundamentals of Artist Development
    1.50 credits    (10,0,0) hrs    03 wks
    Students will be introduced to the critical role of management in the development of an artist's career. Lectures will cover intellectual property management, contractual relationships, recording, touring, presentation, and marketing.

    AEM 350    Advanced Production and Tour Management
    1.50 credits    (4,0,0) hrs    08 wks
    Students will be introduced to the basic concepts of production and tour management in performing arts organizations. Lectures will focus on the personnel in performing arts organizations and their duties, equipment used in presenting performing arts, and the process of tour organization.

    AEM 351    Audience Services Practicum and Computer Applications
    1.00 credit    (1,0,5) hrs    07 wks
    This course will provide on-the-job experience managing all audience service roles as well as training in box office database and Excel. Students will receive in-class instruction, which will be followed by direct application. Students will be supervised by their instructor throughout their practicum. Only shows in the Capilano College Performing Arts Theatre will be considered for practicum hours. The course may be taken in second or third semester.

    ENGL 100    Academic Writing Strategies
    3.00 credits    (4,0,0) hrs    15 wks
    Prerequisite: See information on English Diagnostic Test in the Registration section of the College Calendar.
    This course emphasizes academic research and essay writing skills in a lively context that encourages and enhances both critical thinking and critical reading expertise.
    Note: For the focus of the course each term, see the "Courses" page on the English Department website.

    TECT 151    Introduction to Production and Design II
    3.00 credits    (4,0,0) hrs    15 wks
    Prerequisite: TECT 150 or THTR 150
    TECT 151 continues the introduction to some of the basic elements of theatrical production and design begun in TECT 150. It will develop skills in stage management, stage lighting, and theatrical sound. Students will be exposed to a wide range of theatrical materials and techniques, as well as background information on design.

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