Advertising Ontario College Advanced Diploma - Oshawa - Ontario

The Advertising program reflects the real world of the advertising industry.The program deals with the three main components of the industry: media, account service and creative areas. Students learn the workings of the various media, including broadcast (television and radio), magazines, newspapers and outdoors.

They also become familiar with account service by managing and servicing accounts for the college newspaper, The Chronicle.

This program appeals to those with a creative flair, especially the ability to generate fresh ideas and concepts, and to those who can work in a free-flowing, unstructured environment.

Advertising Ontario College Advanced Diploma

Semester 1     

   1. INTRODUCTION TO ADVERTISING
   2. MARKETING & CONSUMER BEHAVIOUR
   3. POP CULTURE, FILM AND SOCIETY
   4. WRITING I
   5. COMPUTERS FOR ADVERTISING
   6. DIGITAL PHOTOGRAPHY

Semester 2     

   1. CREATIVE TECHNIQUES
   2. DESIGN THEORY & APPLICATIONS
   3. ADOBE ILLUSTRATOR - ADVERT
   4. DIGITAL IMAGING/PHOTOSHOP
   5. EXCEL
   6. SALES TECHNIQUES
   7. WRITING II

Semester 3     

   1. ACCOUNT MANAGEMENT
   2. CREATIVE APPLICATIONS
   3. ELECTRONIC MEDIA PRODUCTION
   4. ADOBE ILLUSTRATOR - ADVERT
   5. EXCEL
   6. MEDIA STUDIES I
   7. SALES PRACTICUM
   8. WRITING III - ADVERTISING

Semester 4     

   1. ACCOUNT MANAGEMENT
   2. CREATIVE APPLICATIONS
   3. MEDIA STUDIES II
   4. PROMOTION MANAGEMENT
   5. SALES PRACTICUM
   6. WEB DESIGN FOR ADVERTISING
   7. ELECTRONIC LAYOUT

Semester 5     

   1. PROFESSIONAL PRACTICE
   2. PROMOTION
   3. VIDEO PRODUCTION - ADVERTISING
   4. PUBLICATIONS
   5. WRITING FOR BROADCAST - ADVERTISING
   6. PORTFOLIO PREPARATION

Semester 6     

   1. FIELD PLACEMENT - ADVERTISING