Advertising Advanced Diploma - Ottawa - Ontario

In this three-year advanced diploma program, students develop the basic skills required for planning, creating and implementing marketing communications activities. These include: conceptualizing, copywriting, layout, production, and media selection. Students learn the place of advertising in the marketing mix while practising their creative and client-service skills in workshops, with the student newspaper, and with the student agency. The program concludes with six weeks of on-the-job fieldwork. Creativity, initiative, discipline, and strong interpersonal skills are valuable assets for prospective students. Macintosh computers are used extensively.

Advertising Advanced Diploma

Level: 01

ADV1607 : Advertising I

ADV1611 : Layout Workshop I

ADV1612 : Design to Prepress I

ADV1616 : Persuasion

ADV1618 : Marketing

ADV1682 : History of Design

ENL1813M : Communications I


Level: 02

ADV1619 : Media Planning I

ADV1620 : Print Production Theory

ADV1621 : Layout Workshop II

ADV1622 : Writing for Print

ADV1623 : Advertising II

ADV1626 : Media Sales

ADV1639 : Creative Thinking and Problem Solving

ADV1681 : Design to Prepress II


Choose one from equivalencies:


GED1456 : General Education Elective


Level: 03

ADV1630 : Advertising III

ADV1634 : Writing for Radio

ADV1638 : Projects in Advertising and Communication I

ADV1641 : Media Planning II

ADV1678 : Advertising Studio I

ADV1679 : Consumer Behaviour

ADV1684 : Integrated Marketing Communications I


Level: 04

ADV1645 : Advertising IV

ADV1648 : Projects in Advertising and Communication II

ADV1659 : Writing for Television

ADV1680 : Advertising Studio II

ADV1683 : Account Planning

ADV1687 : Integrated Marketing Communications II

ENL2011 : Presentation Skills


Choose one from equivalencies:


GED1456 : General Education Elective


Level: 05

ADV1631 : Web Techniques  

ADV1653 : Corporate and Government Communications

ADV1655 : Internet Advertising

ADV1656 : Advertising V

ADV1657 : Cases in Advertising

ADV1676 : Branding

ENL1988 : Communications II: Proposal Writing


Elective: choose 1

ADV1685 : Portfolio Projects (Creative)

ADV1686 : Portfolio Projects (Business)


Level: 06

ADV1665 : Advertising V

ADV1666 : Fieldwork

ADV1671 : Trends in Advertising

ADV1691 : Professional Practice


Elective: choose 1

ADV1672 : Introduction to Flash

ADV1675 : Clients and Contracts

ADV1688 : Portfolio Presentation (Creative)

ADV1689 : Portfolio Presentation (Business)

ADV1677 : Project Management

ADV1693 : Writing Workshop